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Show INCREASE IN TRADE WITH THELATINS NEW YORK, Dec. 2S. United States manufacturers and exporters have Increased their trade in Brazil and other South American countries .by more than 160 per cent since the beginning of the war. according to J. W. Sanger, trade commissioner of the United States government gurcau of foreign and Domestic commerce, who recently returned from a survey of the business opportunities south of the l equator. ' "Imagine ten large stores in one j big city and onp of these stores doing , more business than all the other nine combined," declared Mr. Sanger, "and that will give you some idea of the position we arc in today. It is an amazing record. We are now selling South American countries more than half of everything they import. Our total export tra'dc Is now counted in billions of dollars." The commissioner said that "with the signing of a pence treaty a practical prac-tical certainty within six months or a year. It is not a day too soon to begin making definite plans to meet the keen competition in foreign trade that must come almost immediately." The hundreds of millions of dollars invested invest-ed in new factories and ships, he said.' moan that America must find fresh outlets Tor her enterprise and industry. indus-try. "We need more and better direct! representation of our manufacturers! in the important trade centers of Brazil Bra-zil and other South American countries," coun-tries," he said. "This may come about through taking the fullest advantage of the new Webb Export Trade Act or in other practical ways, "We also need a fast and regular freight service to every important port of Latin America," said Mr. Sanger. "Without it we will be as crippled as a department store that depends, upon casual messenger boys to make its deliveries Then again we must be prepared to meet the actual needs of these countries rerding the extension exten-sion of credits, "The biggest single incentive to foreign for-eign trade is foreign investments. Unfortunately Un-fortunately our holdings in South America Am-erica are practically negligible. In a short time our immense surplus capital cap-ital will seek invstment. Brazil in particular needs this capital and will pay us handsomely for it. "How many people in the United States know that Brazil alone is larger larg-er than all the United States; yet. except ex-cept for its thinly settled coast line, is practically untouched? It is one of the richest countries in the world and is destined to develop along similar lines to our own country in the past hundred years. Jt has every natural resource that we had and, in addition. otners tnat nature did not give us. our talking machines, typewriters, sewing machines, safety razors and a multitude multi-tude of other American products are standard with Brazilians today. It Is . up to us to make just as well known the thousands of other products that we make and that they need just as much." To accomplish this. Mr. Sanger said, it was necessary for American manufacturers manu-facturers to advertise their goods "down there." in South America, he said, advertising methods are crude and much as they were in the United States 30 or more years ago. "Wc have scarcely oven begun to use this power, this promoter of sales and good will in South America." continued con-tinued Mr. Sanger. "I have unmistakable unmis-takable evidence that the people of that country respond amazingly even to the crude forms of advertising of,-i of,-i fered them. I "Buenos Aires, the capital of Argentina, Argen-tina, has splendid newspapers with circulations ranging around 150.000 daily. Brazilian dailies have proven excellent mediums for advertising. "The biggest thing that could happen hap-pen to advertisers down there would be for broad -gauged American advertising adver-tising men, to take more interest in IL These countries await the stimulus stimu-lus of American advertising genius properly adjusted to meet their needs. But let tho American advertising men put this in their note books: Spanish is the language of all South America except Brazil, whore Portuguese is spoken. Brazalians arc offended if vou write or speak to them in Spanish." |