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Show IV UTAH THEATRE ' LOWERED ITS PRICE Ogden, Feb. 13, 1918. i Editor Standard: 1 Someone without consulting us at- 1 tempted through the medium of your paper, to explain the reason for the reduction In price nt the Utah tho-ater, tho-ater, which was contrary to fact, and we would be glad if you would publish pub-lish this letter and givo to the public of Ogden our reason for the change. In the first place, there has been no "falling off of business" at this ; theater, as our patronB know that our house Is always crowded. The real ' reason for reducing the price for the duration of the war, are as follows: First: Wo have decided upon a "Profit Sharing Plan." Second: We have started a new policy of "Economy," cutting all unnecessary un-necessary expenses, stopping leaks and reducing certain overhead ex-ponse, ex-ponse, while spending more money on "Our Pictures." Third: We havo enlargod our seating seat-ing capacity, and aro able to accommodate accom-modate more people. Fourth: And realize, that owing to tbo war, tho practice of economy In tho homo, and realizing also the necessity neces-sity of "recreation amusoment," especially espe-cially in those strenuous times, we decided on this "Profit Sharing Plan," and reduced our price to 10 cents, plus 1 cent war tax on adults, and 5 cents for children. As stated abovo our pictures will bo bigger and better tnan over before, such as: Francis Bushmnn and Beverly Bayne, In "Under Suspicion." Carlylo Blackwoll, In "Broadway Bill." Viola Dana, In "Blue Jeans." Bessie Barriscale, and many other prominent film stars. Announcing a seven act, all-feature vaudeville program for the new bill opening today, Manager Goss of the Orpheum, promises what will unquestionably unques-tionably prove the biggest vaudeville treat of tho season the cominc week. Every act of the seven on the program pro-gram has been accorded headline hon-ars hon-ars by Pacific coast dramatic review-ars. review-ars. Topping the list of features Is Olga A.rlova, a famous classical dancer who with her company of dancing girls will present one of the most elaborate acts now in vaudeville, Sho is assisted by Boris Yusley and the ballet ensemble Includes some of the most famous classic clas-sic dancers in the United States. The four Readings are a quartette af clever young men who are billed as 'Sensational Jugglers of Human Beings." "The Beast and the Fairy" is a dramatization dram-atization of tho fairy story of Zira, Ihe Goddess of the Elements, and will be presented by H. G. Wilson, introduc- ing Marguerite and her troupe of per- ' forming leopards and pumas. Some v lll unusual electrical effects, beautiful ',! stage settings and a troupe of aston- 'j ishingly well trained animals are out- t I HH standing features In the act. l' Herbert Brooks is a clever card ma- lll nipulator and escape artist who is an i. added feature to the bill. This capable ', IH entertainer not only docs some unus- I IH ual card tricks, but also presents a j steel trunk mystery which Is an act fl in itself. j As a delineator of funny Jewish i IH characters Joseph K. Watson stands I by himself on the vaudeville stage to-day. to-day. His patter is original, bright and sparkling and his stage presence pleas- j ing in the extreme. Eddie Murnford ( ) and Frank Thompson present a unique i skit entitled "A Nickel Is a Nickel" ' ' in which the dialogue is original and i, j funny. Joe Roberts, known as "King of the :( " Banjo," presents tho seventh act on tho new bill. Mutt and Jeff are seen in a funny comedy. j |