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Show uu SECOND AUTO PUCE PREMIER J FEATURE Quietly and without flourishing during dur-ing tho last seven months there has been developing in Indianapolis an automobile au-tomobile organization that promises to do much toward establishing the Indiana In-diana capital permanently as the second sec-ond greatest automobile producing center in America, which is only another an-other way of saying that Indianapolis is soon to be the second biggest pro- ducer of motor cars in the world. The Premier Motor Corporation, with an authorized capitalization of $2,500,000, a factory which contains over 300,000 square feet of floor space, and a corps of as high grade specialists as there are in the entire motor car industry is soon to announce a car that is destined to create a furor wherever motor cars are known. New sensational features are said to be planned in the car, and those who have seen the working model state flatly that It is without a doubt one o fthe handsomest cars ever produced. One single feature of the new car is said to bo even more revolutionary than was the electric starter. While nothing definite has been divulged, some laim that tho ovation is to be an absolutely dependable and foolproof fool-proof gear shifting device which Is operated by means of push buttons, the Impelling force being magnetism. One thing is sure, there must be something some-thing unusual about the car, inasmuch as dealers aro flocking to Indianapolis from all over the country to visit the Premier factory, and P. D. Stubbs, sales director, says that ho now has over 2,500 dealer applications for the Premier line. These applications are said to have come from tho highest grade dealers. "We also have between 20,000 and 1 hi i a 30,000 letters from prospective motor HI j car buyers making inquiry relative to a I jl the new Premier car," said Mr. Stubbs. jh 1 I "Of course, this does not mean that jl we have sold anything like that many I a motor cars. As a matter of fact, we ! Dj have not sold a single car as yet. But i ', ffl so far as we know, such Interest has j lj never been shown in any new car be- . jjw fore. We have six district sales man- K agers out over the country, and their j ' j daily reports indicate that a Premier . wave has hit the country. We are , fjffl virtually taking our pick of dealers j -, jl wherever we go. j "In all of the big distributing cen- g tors we have received applications j M from the biggest and best men on Mo- , , II lor Car row. When we announce the j j if connections of the Premier in Chicago, i j w New York and San Francisco, there I 1 gK are going to be some wide open mouths i c among those who have not yet realized the full significance of the new Pre- 1 mier undertaking. We are going to ; 'Sg be able to sell all the cars we can " m build and we are planning for a pro- ' ductlon of 10,000 cars In 1917. We hope r ' 1 to deliver 3,200 cars between now and ' m the first of the year. , g "We are covered on materials com- ' 3 pletely for our full requirements and ' jB the class of our sources of supply are , m the best In the business, without a ! ; single exception." ; 1 |
