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Show the cot of long distance calling has gone down Back in 1915, a coast- T j MON TUES WED THURS FRI SAT SUN to-coast call cost $20.70. J 8 AMI II Lvcr since, the cost has V Mf ' been a steady progression M!eLB TO downward. ?ui,?i. Minute Now -for the 26lh IscorLess- Mon time -we're initiating the biggest Long Distance re- Each Additional Additional Minum ductions in our history. You save money no matter Minute what time of the day or which day of the week when j ou direct-dial an out-of-state call. I-'or instance, you can now direct-dial a call any- 5 pffi . ,,,,,.. , ,ni,, p,.,,, I V iAY!Tl where coast-to-coast, three minutes, for just 85 cents or - Evening Bate . "'Ui V less any week night from 5 till 11. That's 15 cents cheaper 8Se or Lms j -ft ' V'-and V'-and two hours sooner. 'iw,u!eB' 'iS v-V' You can make that same call for 70 cents on week- E.thAffiri-l': , S ' "V ends from 8 am Saturday to 5 Sunday night. That s 30 Mmuta , " , --vj cents cheaper. ; " - ; ; ' .'v'V;- f-i-f :t -. ''..', ' On weekdavs, vou can make that call from S to 5 -f-j pfj , 1 ; lor $1.35. Tha't s 35 cents cheaper. Late Night Rate To A major reason for these reductions, of course, is 356 0rLess-l Minute fihT improved technology, a job we consider our constant 20 or Less-Each Additional Minute contfnental U. S. responsibility. except Alaska. With most other costs going up, it gives us a good Add tax. deal of pleasure to share with you one that's going AM Jwn' Long Distance rates for out-of-state calls you dial yourself. Mountain Bell (g) |