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Show Utah Tourist Council Publishes Development Book A dollar spent by a community on promotional advertising may be a dollor lost like the pro verbial "sand in a rat hole," unless un-less measures are taken to avoid duplicating state efforts, according accord-ing to a tourism development handbook published by the Utah Travel Council. In an effort to urge Utah's tourist-minded communities to spend their advertising and publicity pub-licity money where it will do the most good, the "Community Travel Tra-vel Development Handbook" lists the travel council's poomotion plans, covering the entire state. |