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Show Proved on job after job.... World's most useful vehicle ! HjJB -jg Jj jt . Selectivity. The Universal 'Jeep' shifts Traction. With the extra traction of Its Hauling. The 'Jeep' carries loads up to P0W8rhlg. With power take-off, It sup. easily from 2-wheel drive for normal 4-wheel drive, the 'Jeep' climbs 60 half a ton and pulls heavily loaded plies mobile power for many types of highway driving into 4-wheel drive grades, goes through mud, sand, snow, trailers, on or off the road. industrial or farm equipment, when the going gets tough. ice or soft earth, on or off the road. 4-WHEEL DRIVE TT ' GEDfiR 9T0R C0MPflHY UNIVERSAL 145 North Main Telephone 1080 Cedar City. Utah JLI . WILLYS... world's largest makers of 4-wheel drive vehicles Ask for a demonstration.,. lets you cliralD into lfHi tlie "big car class ! Join the big Mercury sales climb and get tie top savings in town! When sales are rising-and we mean to make 'em soar-we can offer 1 higher and higher deals on the '55 Mercury of your choice. Come (' f see America's Most Advanced New Car and take a drive ! Thrill to the vS f big-hearted power of a "Super Torque" V-8 engine with 188 or 198 I horsepower! Enjoy the light-hearted look that goes with forward -canted Y'M V 7 headlamps, full-scope windshields and striking new, lower silhouettes! v C " You'll see for yourself how Mercury moves with a style and power vut'j' J that nobody shares-and a price tag that everyone can afford. You V JV can own a Mercury for less than 13 models in the "low price" field! THE CAB THB WEST liKES BEST J (g QJJ 1 0m' 'i iiwamiiiininii hi . ... r . v vix ... .- V- ' ' ''' X , ... I COK MOTOR COMPANY 501 South Main Street Cedar City, Utah |