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Show A PERSONAL MESSAGE W FROM THE FOUNDER OF i" ' ;f THE J.C.PENNEY COMPANY ;)ff V.? f A TREMENDOUS TASK LIES AHEAD OF US! Udf AaaHca l at .. Now, to .rtlme, Ikwm of the lit I I tramaadom Job kd af , a awst laara again to work III; I bard aad t Uva almply to put into tba pwrvlng of 1 1 If Awtrlea what wa oaca put Into tba building of It to ro- 1 pf III 1 1 tura to tba old ways of Tbrlft aad Savings that wara tba U 111,1 general rulo at tba beginning of this cantury. flj lllil Wafaolthat Mm Penney Company Is peculiarly wall aquippad I t0 " ubtantiaJ contribution toward tba Thrift and i lllil tags of tba nation - bocausa tba Penney Company W I hmwt from long experience what thrift Is all about. lllil nrttt ' l,,tw" t0 "y Company it is our M I l toch trada. Whan tba Pannay business was founded, in , i ll 1902, bard wort, and spartan living ware the general rule. l Our first Uttlo store In Kemmerer.Wyomlng was dedicated lllil Thrift, and all through the years, as our business has I l lllil fro"i Thrift has continued to be our guiding principle. 4 THRIFT AND SAVINGS ARE A BIG PART OF THE JOB llllj The Pomny Co. 'a practict of Thrift and Savings is 1 lllil Wdoncod Im vry thing w dot We buy for cash and Ih, HI 1 1 sen for cash; wo make no deliveries; we eliminate all '(4. If frills and extravagances; we operate on an ex- lllil tremely smalt margin of profit par transaction; we buy at Hill t" aMrct u the most economical quantities; we save at jj lllil Vry tunl M m mMfl that now b" Thr,ft nd Sa- rfri l , tags mean more than over, K will pay you, it will save i II precious doners for you, always to shop first et Panney's. ji WE REDEDiCATI OURSELVES, TODAY, ON OUR I 40th ANNIVERSARY, TO THE SERVICE OF AMERICA I Wa rededlcate ourselves to Thrift and Savings. We rededi- J t cate our 1600 stores, which now stretch from coast to jifj I HI coast, to the great Job of httplng American families to hit 1 1 1 1 continue to live well for less. I III I IfoiLDEf ejseI THE PENNEY WAY IS THE 1 Pi buy THRIFTY WAY-THE THRIFTY J J WAY IS THE AMERICAN WAY if : SIiS 3 BSBIf SI illllSliil i See the I. E. Riddle company ad- vcrtisement elsewhere In this Issue, j Adv. I C 'V'-SX' J"TV V""X Fof 9oJ n"t i!:on-elmeol doily! "V"kJ t .HN . 4.. . ,' f (fjV't Doy in and day owl lafcwoyi G.cronccd Wol plan V. i.i.li.';VJil!jV" meow more Undar, jucy meal lor your rro.ie. Our V B, ,- 'J$& frt enV 'on.r eclin9" s,o Jt ol n.ect VWJ. TrJf ' pnpof then wIlS special cot . . . deliver to eucl. ' ili n.arkel just the amounts expected lo sell nylil ivoy. You muil be pleased - every cut and every l.me - or money bad I FRIDAY AND SATURDAY, APRIL 10 - 11th. BACGW Wiced lb. 33c Sausage rurU lb. 25c Pork Chops 1 tb lb. 35c Roasts r 7 cu. lb. 26c Lamb Chops sS"r lb. 29c ROUND BEEFjS 8b. 23c Roasts 'tZCM lb. 29c Steak Si1L Beef lb. 36c Cheese r"S" lb. 26c Leg of Lamb WC lb. 29c 1MB KSg $H.2f FARM FRESH PRODUCE ORANGES m sJf 10 lbs. 29c Avacodas 1 X lb. 13c Celery NeiU lb. 5c Asparagus KirTe lb. 11c Tomatoes lb. 15c Radishes WS lb. 5c Cabbage X lb. 3c Onions Fac'S lb. 7c Lemons LaXicy lb. 6c GRAPEFRUIT E 10 lbs. 25c ROYAL SAM Hff 3 ST1 69c SALAD DRESSING Js" 25c AIRWAY iflSf 3 lbs. 57c lea IS 11 lb. pkg. 33c DuchessatS-qt. 35c Tissue fc Large Rolls 4 For 15c Salmon Prinrink tii can 21c I Jell Well pe .... 3 17c Peas Gatn I cL 3 , 29c JelloA Flavors 3 pkgs. 20c Corn Ga No. 2 Can. 3 For 29c Syrup slcZ 29c Oysters , c 15c Baby Food 'S, a3 ra,,20c Milk ChT Cma 34c SodaA 12 oz. Package 8c Brooms Dr&wfEci, 73c I Crackers 2 1 31c Pepper 9c Ginger Snaps I SL,. 27c Raisins Sad m 33c Lifebouy "11. 19c Salt Mor8d Sack 19c Tomatoesu'cr2ror23c Matches BTL a,,u 21c Hominy Vu& 10c Filberts Cle1 25c Spinach 14c Catsup 12c White Magic Parowan Pork and Beans The Better lijeacn Germade and Uinnerette 'i(??!taL-Jjfc q 2 21c C 1'olind ling .... OVC i ooap Marshmallows Crystal liite DFead Fluffiest 10 Tfcra 45C Julia Lee Wright 16 rlickage 13c O 20 oz. I r 0ats t- i-oavo, lac Potato Chips Quick Quaker . - Lunch Time 1,ackage C mmmqm ry-Hatf ADC Crackers ilil Lard I Liberty Bell Sodas toTOffll M n , Rex I 2 1 r 17c S-v M 8PS $1.49 1 SAFEWAY 1 B5&53E9ZBEE5C&SSSSS535253S5ESEBESSB3B5S KVERY DAY SAVINGS AT THOOTOfS HUY THE ECONOMY SIZE I Squibb Mineral Oil, quart 89c I Squibb Milk of Magnesia, quart 69c I Squibb Cod Liver Oil, 21oz $1.69 1 Squibb Navitol, 50 cc. $2.67 I Irradol-A, 41oz. $2.79 I Alka-Seltzer, 60c size 49c I Ipana Tooth Paste, 50c size 39c B I IJayer Asprin, 75c size 59c I Rromo-Seltzer, $1.20 size 95c I Lavoris, $1.00 size 79c I I Chamberlain's Lotion, $1.00 size v83c 1 I J 7te CcoHOHUf licuf I I ECONOMY Yii' 1 PACKAGE VV. ; $noo j SPECIAL VALUE $1.00 size Lucky Tiger Hair Tonic and 50c size Lucky Tiger Shampoo ! Roth for 69c B TISSUES ' "mmI You Save J ' , W When You Buy Keenex 1 S. wr 'n ',e -arSe Package 3 I FOR iLtf I SAVE AT I TBORKTOPI'S ALWAYS A REGISTERED I PHARMACIST ON DUTY 9 |