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Show 12F The Salt Lake Tribune, Sunday, January 12, 1986 Provo Firm Has Contract Product For Hair-Raisi- ng counsel. He tells me the wholesale volume of Nutriol has risen to $700,000 since the product's introduction in November. Thats Lund, the By Dan Dorfman Cet ready for another of those a new product medical miracles thats supposed to stimulate hair growth and stop hair loss. And the manufacturer's flamboyant claim that it can grow hair in just two to three months is a pretty story. No, this stuff isnt from Upjohn, whose Minoxidil is thought to be at least a year away from approval by the Food and Drug Administration for use as a hair growth product. Nor is it from American Cyanamid, which hair-raisin- g on a Rather, its from an Italian company, Crinos nternational. The product, a lotion called Nutriol, has been sold quietly in the U.S. since November, (Its a slightly revised version of a lotion the company brought out four years ago and markets in nine European countries, Canada, and Kuwait.) You probably havent heard about Nutriol. But you will. The impending sales blitz is part of a concerned effort to beat Upjohn to the punch and capitalize on a multibillion-dolla- r market that includes some 30 million men and 20 million women in the U.S. who suffer from baldness or some hair loss. is also working hair-grow- firms roughly half the companys 1985 volume of $1.5 million. So far, about 4,000 people have signed up to sell Nutriol. We're marketing it as a cosmetic product, but we know some people are selling it as a hair grower, he says. " POWER. GO FOR IT. Garland Division will be interviewing in the Salt Lake City area on on January 15, 16 and 17, For more information look for our ad in today's classified section. Newspapers. When the name of the game is frequency When need E-SYST- EMS Does Nutriol really work? Who knows? I sure hope so; I started using it about three weeks ago. I bought three boxes, and I'm hoping for the best 'JlEWSPAPER COMPUTER SYSTEMS OPERATORS you higher advertising frequency, newtpope't offer odvontages (wer less flexible medio It's easy to trode off od size for more frequency in nowtpopei i Smaller spoce con generate big impoct if your creottve is good And your creative is Whan feel oboul good, right? you it, seize the moment, before someone else right does Time to coll your advertising representative at (801) id7 ?7?3. Newspaper Agency Corporation, for more information The problem solvers. US An ( itifnship Kwiuireri fijudl Opfxirtumty Impluyrr & News America Syndicate Fol-ten- Dan Dorfman MM Any product that claims to grow hair is regarded as a drug and cannot be sold without an OK from the FDA, and that agency has not yet approved g any product. Nutriol, however, is being sold as a cosmetic a hair fitness preparation and therefore requires no approval from the FDA. This product is not cheap. Each Nutriol package contains 12 vials of solution. First you apply the contents of one vial to your scalp every other day for 48 days one distributor calls this the attack phase. (Two packages will take you through this rara phase.) Then you follow up with a rea treatment one to three fresher times a week for the next six months. Then its back to the attack phase for another 48 days. A years treatment should run, depending on how many times a week you use it, between $400 and $700 at the suggested retail price $49.95 a box. (Some people are selling the lotion for as much as $75 a box; it wholesales for $34.97.) There are no claims on the box of solution. So who's telling people it grows hair? The public, thats who. And whos selling the stuff? The public. Nutriol isnt sold in stores. Its sold through whats g called multilevel marketing. A distributor buys the product wholesale, directly from the company, and then resells it. The big bucks are made by getting new buyers to sign up with the company and having them, in turn, solicit other new buyers. Here's Nutriols background: Crinos, based in Como, Italy, is part of Fincrinos, a holding company in Milan with annual sales of about $70 million. About 70 percent of those sales come from pharmaceuticals; the remaining 30 percent come from hair treatments (mostly the Foltene lotion). Crinos has given Nu Skin International, Inc., a privately held company in Provo, Utah, the exclusive rights to sell Nutriol in the U.S. for the next five years. Crinoss marketing director Anto- nio Caso told me in a telephone interview that the ministries of health of a number of countries including France, Italy and Greece have given the company their approval for the marketing of Foltene as a product that stops hair loss and stimulates hair growth. He says this approval was based on nine clinical studies Crinos sponsored between 1981 and 1984. They involved some 300 men and women and lasted about four months each. The U.S. licensee, NuSkin, a distributor of skincare products, is having a field day with Nutriol, according to Steven GET IftlftEDIATE o FOR THAT REAL ESTATE CONTRACT or Trust Deed Note you iscoived when you sold youi home Ol tonljl property YOU'LL BE PLEASANTLY SURPRISED WITH OUR HIGHER QUOTES AND FAST FUNDING 487-081- 1 There's no obligation (or a quote HOME CREDIT self-insure- and employers working together to hold down costs while providing the highest quality care. With this system, were able to offer your employees the freedom to choose from more than 200 physicians throughout the Salt Lake area. is a cooperative of hospitals, physicians J At the same time, we do not require that your employees use our physicians only The choice is entirely theirs. Free booklet details how we cut costs in 10 actual cases. Call or write us at the address below and well send you a free booklet which offers 10 Holy Cross Health Care case histories covering a wide range of medical problems. Youll see for yourself how we made significant reductions in health care costs for companies like yours. What we did for them, we can do for you. Health Care Holy Cross lor the Sell Insured Employer THRIFT G LOAN 1455 East 21st South Without us With us a wonderful experience. d But not for the employer trapped in the spiral of rising health benefits costs. if youre one of those employers, you should know about Holy Cross Health Care. As you can see from the actual case history shown, Holy Cross Health Care can make a considerable cost difference. With us, the bill for a two-da- y maternity stay in the hospital came to $925. That included everything. Under another health benefits program, the costs for this patients services would have been $1,484.09. Holy Cross Health Care saved the employer over $500. Savings like this are typical with Holy Cross Health Care. For all kinds of medical and surgical procedures. The reason is simple. Holy Cross Health Care i uvS' uu 0 CALL The birth of a baby can be 1045 East First ! South, Salt hake Cit; Utah 84102 (801) 1 550-440- 0 |
