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Show alt ake Sribunr )c Section F r1 - . f - ixA .una. Sunday Morning January Page i 12, 1986 n l VjJ s 4 Coffee Roaster Brewing Up Tasty Business in Salt Lake Tribune Staff Photos bv Al Hartmonn Salt Lake Roasting Co. owner John Bolton puts his personal touch on every batch of imported coffee beans he roasts. Bv Steven Oberbeck Tribune Staff Writer Take a $70 000 coffee roaster imported from Germany, place it in a buildrefurbished Lake Salt downtown near City, ing add an owner who travels the world to bring back to Ctah the best coffee beans he can find, and you have the Salt Lake Roasting Company Although the company does not operate in the coffee consumption capital of the nation, its owner John Bolton views Salt Lake City as virtually an untapped market for the quality coffee his establishment offers 'We have had a real nice steady growth since we started thee years ' ago," Mr Bolton said I think the growth that we've experienced can be attributed to the fact that we have an almost captive market As far as I know we re the only coffee roaster in Utah Mr Bolton, a former executive chef for Snowbird's private clubs. finance-compan- Along with its coffee, the Salt Lake Roasting Company offers freshly baked pastries and other items for sale to customers. The company offers 37 Try to Make Crops nt Gene splicers ore Editor s Note in hard at work the laboratory 10 of mine evolution, bypassing borrowing a gene from one species and it into The result could another sticking be new strains of plants that need no fertilirer and that ignore bugs and drought and salt By Daniel Q Haney AP Science W liter - BOSTON Borrowing genes from pigweed and petunias scientists are crafting super breeds of farm crops impervious to powerful weed killers that wither almost every green thing in sight greenhouses across the country, gene splicers are hard at work, building a better tomato experiment millennia of evolution useful gene from one o coffee-producin- thev hvpasx plutkmg a and spec les countries of the world are members of a cartel but unlike OPEC on prices reach a certain level they can vote to get out and return to free trade That could happen within the next couple of months," he said The Salt Lake Roasting Company deals with 37 varieties of coffee, which fall into four main taste groups There are the coffee varieties, described by Mr Bolton as "lively in taste but subtle", the medium-bodiewhich are "well rounded with good balance" and the those with more mouth-fillinqualities, rich with low acid" ity In addition to several kinds of decaffeinated coffee, the company ofcoffers three types of fee, Viennese, espresso and french roast While most of the coffee beans it imports are purchased on behalf of the company by negotiators throughlight-bodie- d g dark-roaste- d out the world. Mr Bolton said he ti les to take two trips a year to different See g F-- Column 6 Sales Grow But There Are Risks Mail-Ord- er Where U.S. Wages and Salaries Are Earned sticking it into another Genes are the basic units of inheritance, the packets of chemical code that separate bananas from geraniums By trading them in ways nature never could biologists hope to endow the fruits of the field with tenacious powers They envision plants that do not need fertilizer, crops that ignore bugs and drought and salt Distribution of total wage and salary employment By S J Diamond Los Angeles Times by industry There are all these wonderful cataevlogs now of mail order goods erything from soap to nuts, and easy to order, what with credit cards anil phone numbers Unfortunately. there is still the same old fear of late deliv erv, no deliv ery. or deliv-erof something totally unaccepta reasonable fear if one is able buying unseen goods from unknown merchants across the country of U.S. Wages Industry and Salaries Earned in This Industry toll-fre- However, their fust commercial success, one they sav is nearly within reach is likely to be the creation of herbic plants herbicides Many do a fine job of killing plants They are used to zap weeds and trees along roadsides and railroad tracks But these hungrv chemicals are too mdix eliminate to use on tomatoes soybeans and ottier cultivated plant s To work 011 the faun herbicides be hlghlv selective They should di'strov tin1 weeds full spate- the rops rnil-- t - c e v broad-spectru- Their work is not as glamorous perhaps, as the soit of genetic fiddling that inspires bactena to pump out rare drugs and hoimoiies But in In a single o different kinds of coffee for sale. Gene-Splice- rs Herbicide-Resista- y The smaller coffee roaster has since been replaced with a roaster capable of roasting batches of up to 50 pounds of coffee beans "We now roast anywhere from five to 15 batches a day. Mr Bolton said "It varies quite a bit depending upon demand " About 20 percent of the Salt Lake Roasting Co s revenues comes from its wholesale accounts, Mi Bolton said The company claims 20 to 30 steady wholesale customers, which include other coffee retailers in the valley and a number of restaurants "Right now we're faced with a really bad coffee market," Mr Bolton said, indicating he was recently forced to raise prices to both his wholesale customers and retail customers ' Prices have been skyrocketing and I m afraid we're seeing a return of the type of market experienced in 1975 when prices for green beans jumped up $1 25 per pound," he said "Most of the said the concept of the Salt Lake Roasting Co grew out of his interest in coffee that was developed while working in the restaurant industry His interested in roasting coffee was piqued when he realized that "coffee just never tasted the same way it did when I was in San Francisco, New York or Chicago " That realization led to his first purchase of a small coffee roaster one capable of roasting only about 16 pounds of cofand his entry fee beans at one time into the wholesale coffee roasting business in 1981 'I roasted coffee on a wholesale level for a little over a year and a half." he said, ' but I really wanted to start up a retail operation and offer " good quality coffee to the public After an extensive search for a lohe considered buildings in cation both the avenues area and downtown Mr Bolton said he settled on the present site at 249 E 400 So, across the street from the Metropolitan Hall of Justice Such sales have nevertheless grown to $150 billion and a thud of all U S households have at some time made these purchases Actually 'mail order is met easinglv a misnomer Neither solicitation nor order necessarily goes by mail Catalog mallei s represent about a quat ter of those sales and pet haps two thuds of the customers order by phone charging purchases to a credit card Consumers moreover are no longer .so po .erics', if they are disappointed particularly credit card custom e ' L Now sc have isolated genes d bv a few plants that allow ami plants to grow unhat tiled when spraved with these i hemic als Kiev hive transferred the gi ties to unrelated tops and oaxed the m to flour c ish and reproduce And they've shown their creations will survive when doused w ith c als that ordinal would kill them If this effort wotks, the result will See F-- Column 1 ers who have a powerful weapon in their method of payment, though few apparently know it The best protection as ev erv one says is prudence Mail Older purchase is obviously more of a gamble than a considered buy at a retail store One should be careful with merchants one does not know suspicious of companies with no phone numbers or street addresses, and leery of offer s that sound too good to be true If there is any concern about the offer, goods, or refund policy -people should call the company and make inquiries, ' suggests Sandra Me Feeley senior attorney in the I' S Postal Serv ice s cc.. sumer protection division and the company should respond Any business that wants to do well should be into the care and feed' ing of customers If there is a problem later a gift not there for Christmas or an ill fit -the company itself is the first re See , ( olunin ' 1 i |
