| OCR Text |
Show TbcSdll I.akc Trihunc, SuikJjv. J.inuart 12. IM A5 More Households Doesnt Mean Increased Sales of Sheets, Pillowcases .'in million dorn sheets and t pillowcases, only 6 mole than 10 yean, ago, but the same volume as 20 years ago 'I he age distribution of those who bought such bedding in the last 12 months only partly explains this stunning lack of growth The largest group of sheet and pillowcase buyers, a cording to Simmons Market Research Bureau, are persons aged 25 to 34 They accounted for 27 percent of the purchases of these products That age group has increased 80 pen enl in the past 20 years, 33 percent in the last 10 years The next biggest market is made up of 35- - to 44 year-olds- , who account for 20 percent of the sales People 18 to 24 made up 16 percent of the buyers, those 45 to 54 some 15 peicent, and those 55 to G4 about 13 percent None of these last thiee age groups has grown significantly sun e 1975 but the group lias grown 40 percent the past about L'lvcry January department htres have "while silet, designed to sell some sheets and pillowcases as well as to get shoppers back into the stores after Christmas Every year the conventional wisdom has been that since there are more households, there will be more demand foi sheets and pillowcases w Unfortunately, as is so often the case, conventional has been wrong again According to Seymour Seid man. a newsletter editor who has been following this industry for several decades, the annual unit sales of these 20 bedding materials has not changed significantly in years This year he expects the manufacturers will ship shifting age structure But still, some giowlh would have been expected from the fast growing 25- to 44 year-oldwho made up nearly half the buyers Another reason sheets and pillowcases sell slower is because they ate now made out of longer lasting synthetic and natural-fibe- r blends But think the main reason for flat bedding sales is changing lifestyle and changing household types Twenty years ago, the majority of the sheet and pillowcase buyers were homemakers who (hanged the bedding for their whole family once a week Such a homemaker would have noticed if the sheets were a little threadbare and needed to be replaced Today full lime homemakers are a smaller minority evety year, particularly in that age group Beds are changed less often (the avciage for my office is over two weeks), and when they are changed it s doubtful if the person changing them has enough interest in the task to notice their condition The lesson from this sad tale of sheets and pillowcases is that a promising demographic trend can be blown away by changing lifestyles per-len- The grown only 9 of the - s Bedding Buyers: Sheets 1 full-tim- number of elderly bedding buyers (05 and over) has 20 percent in the past 10 years, but they account for percent oi the sheet and pillowcase buyers So part lackluster sales performance can be attributed to & Pillowcases e 1986 American Uemoyr R9T ca ttimu ARY ACYCRTISS3 upiiltt American Demographics 1980 Inc ea any chars tn o kcsii ir our stock? w i will gzat PC1T3I we will beat anv advertised price in the area bv iov of the difference in once on brands and models in stock! MOW THROUGH TUESDAY 1st Aaymant Not Due until April Or up to 1500 instant Credit Available Big Business Is a Help No More With Approved Vietnam' Two Extremes Dominate Aid Debate mmfmiiwn LJvmrt O y- oanyo - AUDIO nVCTC" TELEVISION1VCR watts Per Channel integrated Amplifier 50 $TA?IG AT: COLOR PORTABLES aid - on others f r6ti: Hitachi zenith, Sylvpiila, spny. Mitsubishi, Electric & Sharp! Diagonal color with Automatic RCA 11 Teif-v'io- Color Control1 Zenith mote Pi Di.iciuna' 11 Conu 01 CoC r TV W Gu.lt Tuning Cab e Ready tZ JVC 70 squire Corner Co'or iv w Full Fund ion Remote Control av input Oulpul Display S Monitor Styling' Upright Cusdorf Deluxe AC Black Wlnte & Portable Cart 44 'DC TV1 5239 319 $369 49 Akai stereo Cassetre Deck w Doibv nr FeTtnci Touch Controls and Metal Tape Capability ya'itf cdl ta 6 - Tuning Slow Motion' JVC a Head vhs vcr '; zenith Diagonal Remote Control Color console TV w Swivel Base Cabinet' 25 359 ZC nect'ic Range with Easy lift Off Black GIjss Oven D001 ' Hotpomt t 1 0 D(D a;.'::. ; " 1 Automatic Washer with Temperature Combinations! Family Size 2 water ( m Panasonic Mini Stceo $13$9 Cassette Player w Auto Sfop & lightweight Headphones' 338 m.kihih Panasonic Compact AM Stereo Cassette Recorder $399 $399 Ft Digit.)' $7993 3 a ci 4 Position Rug aoi full Time FO'ic Cleaner i. 4 8 Amp Mote" Norge 'r a Cucv Ft up Front Refrigerator $1999 Clock Radio w Radio Bur.tr Alarm and Back Up System' 239 Hoover Deluxe upri int vicuum Cleaner w 15 Ot $6999 lightweight AM Mum Cycle Built m ichi w S iHi'r 0- ii Coniioi and Rinse Ho 0 Cycle' FM with Auto Reverse and Magnavox white westinghouse Ui tt.v $9999 w Beeperless Remote and Call Screening Phone is Touch Tone w Auto Dii'mg' 199 whirlpool 7 CylK Eire ti ic Dryer w large lint Sc ecu' integrated Phone-Mat- w Full Function Remote Control 4 Event M Day Programming & 105 Channel Catne Rejdv Tuning' 10 it '.00 Capacity uptight Freezer with Fjst recce Shelves S Doo' lock' 4 45 Watt AMfM Stereo Receiver That Can Handle Up Tb a Speakers! Vil- - $299 i 8 Hour VHS VCR ' Panasonic w- is Fumtion Wueiesj Remote Control 13 Day a Fvent Programming 8 1C7 Channel Capability' white westinghouse Lb Cu Vh.iflpool f. ' 319 Wash Pulse PIONEER QD ' 5 temper., tines' 5T - M.' & Wisher w in wiV'r- 8 Hour Front Loading VHS VCR with Wireless Remote control. Cable Ready TLjnTcitf & 14 Day PrQgcemming!, vhs VCR w wirelcs Remote 1.T Day Prog' jmminq 105 Channel $69 $U59 Sensor' Music $U59 White west'nghouse 18 lb Caoacit Auiomai t 219 Sony Diq'tal AM FM Auto Peverse Cassette Car stereo Scan Preset Tuning and Excellence Deluxe S Cu ft Compart Energy Sjver Refrigerator' 139. Direct Sound' Reproduction! Shelf and Magnetically Secuied Doors' a Head & of Technics Digital Audio dis Player Ultimate in sound MultiTech Samsung Combination a Reflected nr TV VCR VCR Pioduces - Pull Out vv Save oil others from. Tappan For This Samsung Amana, Sanyo. Litton, Sharp l Toshiba! Bose Dirert Reflecting Stereo Speaker System pats V V G If; M" 8lii S MICROWAVE OVER! STARTING AT: Glass (4000A). save RCA, n 499 Dual Temp Controls Tex fi.ired S'eel Doors Opt'OIDl Automatic ice Maker and More 'iSA.34 i BOOH highly-develope- d r Diagonal Color Console Television with 18 Position Electronic Tuning System & Automatic Fine Tuning' Frlgidaire csan 25 14 Cubic Foot Refrigerator with Energy UfUSEF Saver Switch Sliding Shelves and AMFM Double Cassette Portable Radiol Full width Crisper! $3099 YTTrmTiTY Sib ed Pcpi Intrd bv Pei mission Ql News Amri ko Svmikut ' . ' Audio Cabinet with ; Door and' Top t rather Eliminating policies such as these will cause short-terhardship at home They will enhance the piu.v peels for economic growtli in the Tlc.d World, however, and in doing so will make all of us mure ptosperous and secure in the long term - ! t ror mis Speetrieon X '' station Presets Cassette Deck . . wDoiby '. semi Automatic Turntable. Et 5 wav speaker system witn 10 woofer ;" 12 NR-- By than more private investment is the answer. In fact, neither will work without the other. Government-to-government aid should be used as fertilizer to prepare the ground for private investment and thus for economic growth. Aid must be conditioned on the recipient country's willingness to adopt policies that will attract more private investment, because private investment brings with it something government aid does not: the technical expertise and training programs that will produce real progress for the recipient country's economy Private investment also has an additional advantage. It is not limited by budget restraints in the donor country. Its only limitation is the investment climate of the recipient country. We must base our policy on the recognition of the fact that our strength, both at home and abroad, is not what we do through government, but what we do through the private sector. We also should explore how we can do more, through modification of personal and corporate income taxes, import and export tariffs, and other devices to encourage American companies to do more business abroad Part of the intellectual flotsam of the 1960s and 1970s was the notion that the multinational corporation was an international outlaw, sucking cheap labor and natural resources out of the Third World and giving nothing in return. In fact, big business already has done a great deal to spur economic development in the Third World. It should be encouraged to do more. Fear of foreign competition and loss of jobs is contributing to rising support for protectionism. While this is admittedly a painful immediate we gain by problem, in the long-ruhaving more prosperous countries in the Third World Our two best customers in the world are Japan and both Canada countries No matter how much aid the West provides, it undercuts itself by establishing trade policies that hurt Third World countries. Some nations, including the United States, discourage economic development by imposing tariffs on finished or partially finished goods from a country but not on the raw materials from the same country that go into those goods. The West also hurts the Third World, in which 70 percent of the poorest people depend on agriculture to live, bv price supports for domestic crops that otherwise might well be import- , , Dual another excerpt M. Nixon's recently from Richard published book "No More Vletnams " Is Richard Nixon The debate over U.S. foreign aid is waged between two extremes. Some say we should cut government-to-governmeaid and increase private investment. Others insist more . amfm stereo Tuner w Fdltor's Note. This Crdit CENTER 4 n Aivs NOCHAHGC W lf MS s4P t'VUM .l,t s,. 'f 10AM 1 1Mu 154 WL WU L .. MY HI A1 ANY "H ,t! J,' StHVICL Af TTR Hit jAlL Hu In, if , , ' l) s A HOURS , . AUVIRTIID PRICE (I '1 . V ' , ' c'0 l, in 10 u " A ri v w.n ,ii ' , ' uS .. ' 0 iil "t'il"'u'A'il iv J Wl W pOUf o " IQA' No Silo Memorrship Require,! 6PM SUHOAi IN JO 0 PM 1?PM lo 5PM '' wuf Pi), Vc f I of to AltuNpA 10AM to ' fK t LIVE U "w -- l ' i STORE OREM MliNtUT n PM)VO ST I Obi D SUNim1-- ' c.AVINOS WTO" SANDY pnovo CIOSLU STORE SUNDAYS AVAILABLE. FINANCING AND INSTANT CREDIT ,n1 or c'PiM n,iu nj " RAIN CHECK fhb i,l w,s ep i cl r ids ) iu A O c il ii St hli a ,Ji)iS not bjvi' rtdve Lil US iJtlii'M V H'l M 6 k ol'tt Ulnsf. .:f Ol,Ul'lt',S I hit eiOUiK LUJf 'ff1bOnOb l oi 0t i U' Hi 1 One Of The Nation s larqest Retailers Of rVi iniM rr |
