Salt Lake Tribune | 1995-09-10 | Page 68

F2 The Salt Lake Tribune BUSINESS Sunday, Sep 10, 1995 puterprints out matching stickers for the child and parent. To get the youngster out, the same parent who checked him or her in must show the sticker and ID. Utah Retail Merchants Association President Jim Olson knows of no other Utah stores with services similar to Fred Meyer and Incredible Universe. Cards Niche Market For Utahns Kids Play Safely as Parents Shop @ Continued from F-1 & Continued from F-1 ket, Hallmark and American Greetings Corp., claim close te 85% of the market share. The re- over for lunch at McDonald’s,” says Jones.“The child had te go to the bathroom so bad he was crying. One of our managers finally took him. I read the parents the Free Electronic Mail — But With the Ads ENIGHT-RIDDER NEWS SERVICE, Soon, Internet e-raail may be as widespread and indispensable as telephoneservice. Two companies plan to “otter free Internet e-mail service fo everyone in the continental United States who owns a personal computer and a telephone. Are these generous corporations sacrificing their fortunes to serve the American public? Hardly. rE “i makes sense,” Olson says. maining 15% is shared among an estimated 1,500 smaller publish- me £ = riot act when they got back.” In exchange for parental compliance, Fred Meyer and Incredible Universe say they provide “It is easy to get into the greet- at ing-card business. And the smaller companies that succeed usually ‘aenave creative design ideas and Brien to find their own niche,” says ~2% McDermott. Still, it’s a do-or-die industry. Some 200 to 300 greeting-card companies enter the industry each year and just as many fail, safe, secure, and free play areas for children. Doors are locked at all times and no one other than the children and atiendanis are allowed inside. Store insurance covers any child who might get hurt. Children left at ‘Freddie's Playland” weara bright pink hospital-type wristband with an identification number. The parent who drops the child off wears a matching band and must show the number upontheir return. “Sf the parent removes the bracelet before coming back for she says. Nan and Dan Norris of Moab launched their Ancient Images greeting-card business seven years ago. Like Bollinger, the couple was motivated by a love of their subject material — the southern Utah landscape and the ancient petroglyphs found there. “They were images that we wanted to the share,”’ Nan Norris says. They borrowed money toprint 10 cards in 1989. Sales have doubied each year since then and their line has grown to more than 150 cards. A newly released line includes pictures of rock art from Australia. McDermott, who says there are a half-dozen or so greeting-card . . businesses in Utah, says one of the main problems new companies face is setting up their distribution. Dan Norris says he andhis wife initially thought art galleries would be a good place for their eards. ‘‘What we originally thought and what happened were two different things. The galleries were not interested in our cards, but bookstores and gift shops Lynn R. Johnece/The Salt Lake Tribune Pondaray Chairman Wm. HughBollinger,left, looks over greeting-card proof sheets with Vice President Paul Houser. were,” he says. Pondaray’s marketing focuses on outlets such as museums, bookstores and outdoorretailers. “Our sales have really taken off this year,” Bollinger says, although he declined to reveal pro- change after all, despite innova- tive proposals and a new Congress. High crop prices, presidential politics, regional disagreements and a possible veto of the Republicans’ budget-balancing legislation have complicated the issue. Both companies print their cards on recycled paper. Pondaray donates 5% to 7% of its card sales to several environmen-tal or cultural projects, including programs sponsored by Conservation International and the Tibet Fund. Even though a Sept. 22 deadline lcoms for finding $13.4 billion in cuts, there’s no clear sense how. The Ciinton administration says Fred Meyer spokesman RobBoley,“then they go through an elaborate process to prove who theyare.” At Incredible Universe, parents must show ID —- usually the store’s membership card -—— when dropping off their child. A com- DOW JONES NEWS SERVICE 40 i : 1996 1991 1992 1993 1994 1995" *Projected Source: Greeting Card Association, Washington, D.C. The Salt Lake Tribune resolve of the Republican leadership and the new members to change government-as-usual while weighing the importance of farm votes, especially in the South, in 1996. ments more than $4.5 billion, saying Republicans can do away with tax cuts instead of cutting farm programs more. 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