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Show A22 The Salt Lake Tribune NATION Sunday, Septemb 10, 1995 D.C.Talk ShowsAre Political Behind Scenes, Too By Stephen Seplow KNIGHT-RIDDER NEWS SERVICE On the record, say the people who run national political camPaigns, all the Sunday morning talk shows are equal and they would just as soon havetheir candidate on oneas another. “I love "em all,” said one Republican operative with a laugh Off the record, according to interviews with a half-dozen political spokesmen and impresarios, NBC's “Meet the Press” with Tim Russertis at the top of almost everyone’s pecking order, even thoughit has smaller ratings than ABC’s “This Week With David Brinkley,” the second choice for the pros. “Face the Nation” with BobSchieffer on CBS is third in ratings and third on the dance card Some of the other shows, like “Evans and Novak” on CNN or “Inside Polities,” CNN’s daily offering for junkies who care about this staff even when there are no presidential or congressional elections, help politicians reach the crowd inside the Beltway, but they do not matter much out where the tax dollars get collecte Both CNN shows, one consultant said, attract the few stalwarts who are “listening at the begin- “echo chamber.” She added, “Weical and issue shows — “Meet the tape that and never miss Press” is thought to be the spot Ted Koppel's “Nightline” is al-for serious discussion and for ways considered important, but itgenerating the kind of news that is less of a political show than thewill make the Monday papers. others. As for the daily morning One Democrat said: ‘Meet the shows, NBC’s “Today” has thePress” is a pretty impressive reputation of paying more atten-show. Thereis a good, free-flowtion to politics than either ABC’sing discussion.” “Good Morning America’ or And a Republican: “Russert is “CBS This Morning.” the hottest, not in terms of But on Sunday mornings — theviewership, butin terms of things traditional nesting place for polit-happening there that make news. It's the most combative program, giving you a chance to make news. “The others are more sedate. You don't gain ground and you probably don’t lose ground. But this is about gaining ground, so you wantto go onthe battlefield.” As for Brinkley’s show, said one well-known political strategist, “you never get to talk. You'relistening to [Sam] Donaldson all the time. There’s dueling microphones” between Donaldson and commentator George Will. and less attention to the guest. And “Face the Nation’? “Everybody likes Schieffer,” said one consultant who has run presiden- tial campaigns. “You can get your message on.” Bat because of weaker ratings and the sense that Schieffer is a less effective questioner, his show is decidedly a third choice for politicians. Philadelphians inciined to watch all three shows have been able to do so without a VCR, because they are aired at different ‘imes. Of the three, the Brinkley prograin has the highest viewership. For the season to date, according to the Nielsen rating service, Brinkley gets a 3.8; Russert 3.2 @ See Next Page ning of the campaign. They're like faxes or newsletters.” Mary Matalin, the Republican political consultant married to James Carville, the Democratic consultant, says ‘Inside Politics” is mandatory for people like herself who, in her description, live within the Washington political Archibald Gardner's. Put Your Mind at Ease! 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