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Show Attends wholesale seminar John Schwisow, Executive V. P. and General Manager of Ashton's was a panel member of a IKO market seminar held in Denver Aug. 15 to 17. IKO is a wholesale distributor of fabric material. The ESPRIT V seminar attracted retail representatives from the entire intermountain area. Schwisow and four other panel members related experiences they had had in accounting, promotions, displays, pricing, merchandising, sewing classes, and other fields related to retailing. Schwisow said he came away with a better appreciation and knowledge of merchandising in other stores and areas. He said he gave some of the success testimonials of Ashton's for his portion of the panel presentation. |