OCR Text |
Show World Series Record Know sports? Here's a timely question. Who participated parti-cipated in the most World Series? Answer: The Gillette Company which has been part of the World Series scene for the past 4 2 years. The company first purchased pur-chased radio rights to the World Series in 1939 when the opponents were the New York Yankees and Cincinnati Reds. The entire cost was 5203,000. It included in-cluded air time, production and talent an amount that would not buy a minute min-ute of Series television advertising ad-vertising today. Then as now, Gillette's consumer promotions were tied to the sponsorship of sports events. In 1939, the company built its World Series promotion promo-tion around a razor it had introduced the year before. The big difference was that in 1938 the advertising was not connected to sports. Sales nearly tripled and a sports advertising tradition was born. This year in conjunction conjunc-tion with its World Series sponsorship, Gillette's Safety Safe-ty Razor and Personal Care Divisions are conducting the "World Series Winner Game." Over 50,000,000 prizes will be available to participants. "Everyone who participates partici-pates in the 'Guaranteed Winner Game' will be a winner," win-ner," explains Sam Schell, Safety Razor Division president. pre-sident. Prizes will range from a first prize of $25,000 plus a Ford Escort car to Paper Mate Eraser Mate 2 pens plus Gillette coupons worth $2. But in order to participate, parti-cipate, you must play the game. Look for entry forms in the October issues of Reader's Digest and in October Oc-tober 11 ads in 128 Sunday newspaper supplements a-cross a-cross the country. |