Salt Lake Telegram | 1937-07-19 | Page 9 | Studio Swaps of Celebrities Involve Peril

Studio Swaps Of Celebrities Involve Peril HOLLYWOOD. July 1 (INS) Motion picture and radioland are conducting a "glorified swap shop'' in regard to exchange of stellar talent, tal-ent, but in legal terms "Let the buyer beware!" For while it is possible to transpose trans-pose favorite actora and actresses from one medium to another, the great American theatergoing public has the last word It will turn "thumbs down" on that misguided person who casts them in character-Isationa character-Isationa other than those in which they have already made good. That la the opinion of Don Wilson, rsdlo announcer who has seen scores of rsdlo headliners make good in pictures, or, if miscast, start up like a rocket and come down like a rock. Wilson is practicing what he preaches. Before going Into a featured fea-tured part as a radio announcer in "Behind the Mike" he turned down several offers.