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Show , r - - ; i ' gib si0 ram rav YVT TT n Qn rn iA7n r ; 0200,0. ( 0 J !l ( U 11 n X OSC3 RrsJ Prize U WW Vj-QUVJ UU UUVJ Anybody in the Family THIS IS A SAMPLE PUZZLE 10 0,000.00 CASH 1st PllIZE Can Enter and Win! I I It la used only for the purpoM of explaining how to proceed In eolv- I lllllFlw Til I I P 1 lnt the Official Puzzles In this Contest. Read explanation below. lUUltO I V Villi 1,000 CASH AWARDS 7 - i . . $200,000.00 in prizes U) nf$) IN CONTEST OF SIULL WE ARE ready to pay you a cash fortune of $100,000.00 fJ Zlii5 ' Vl CONTEST STARTS TODAY as a reward for entering this contest and winning First mLffx f7!$ fLX ' Prize in accordance with the rules. You are offered this op- SnVvi fSJ ll f lift, i 1 It J- I9J"m portunity by the P. Lorillard Company, one of the world's t yyLTt Her S If 1131 YOU UO 10 If 111 oldest and strongest tobacco companies. --f- tL ""-f ''-f ZZ i' ' Primarily you win by solving purzles and by following the rulea " ; ; 7. UV " (TOJITY In this Contest, which Starts today, it IS pOSSlblf OTyOU THEM. Above all, your skill is the winning factor in this contest. . ; 4 v V tT Dollars) Or any OI 1000 Cash prizes. rnzeS total While in the initial stages of the contest the puzzles will be elementary 1 . " ' ? . .T $200,000.00. they will become progressively more difficult as the contest proceeds, 2' 'jr ' the simpler puzzles being published first as the means of improving ' ' ' ". VvO, (7 ' , For instance, notice the SAMPLE puzzle printed directly at the left, the skill and ability of aU contestants in puzzle solution. j : JzZ- This SAMPLE puzzle was drawn only to give you the idea how to You are eligible to win this $100,000.00 cash fortune if you live X-oJ 4 -" solve the official puzzles. Carefully note the following solution of anywhere In the United States or its territorial possessions. The only y))j I Vo XI5D the SAMPU3 puzde, and you will be better able to proceed with tha persons barred are employees of the P. Lorillard Company and its y fVl f ) N f' ft solution of the official puzzles, advertising and promotion agencies. fl Ja VnA J first Prize of $100,000.00 is only one of 1,000 cash prizes, a total VJ' K)Y 7 Let's Solve the SAMPLE Puzzle Together ISSSI1- Y f ? 'mis -at the left- RA Thiacontestiaagreatfrlend-makingenterprise. ItgivesYOUan - study conveys tiie idea that a RACE is m progress. Rjember that opportunity to winVreal cash fortune. It give. Dubl-Mellow 1 7jtt JL KC?u lt.m.mmcL ext be2 OLD GOLDS an opportunity to win you as another of millions of Routed by the enthusiastic spectator at the left Putting these two loyal friends. dues together you have HO and RACE, or the word HORACE. Now, WebtendtoeonductthefairestandfinestCONTESTofskiUer This SAMPLE nuzzle like all of the official nuzzles represents a n0t? , lf fSP0. d"GR"3Pticf offered. We shall safeiniard the interest of each contestant in everv samfle puzzle, wee au or tne omciai puzzles, represents a word "LEE and the ' E on the runner s sweater. Combine these cStable htaTX SSFSSi clues and you have GRRRR and E and LEE, which when pronounced to' make every entrant a true and lasting friend of OLD GOLD. JSatKfi ' together form the sound of "GREELEY." Your clues are: HO-RACE If you are not an OLD GOLD smoker, we hope you will try Double- GRRRR E LEE. Pronounce those clues, and you, will find that Mellow OLD GOLDS. We believe you will get ahrill out of this 1937 Mark Antony Charles Dickens Horace Greeley you have solved the puzzle with the name "Horace Greeley." cigairtto... a blend of the ltae.trr crop KnuteRockn. WUliamPenn PatrkkHenry f you oluav fr! every package protected by two jackets, doubU The correct name, or solution of this SAMPLE puzzle is HORACE NOW I IOU re Ready tO Start ! Cellophane. t. GREELEY. Here is how you solve the sample puzzle: Now, if you understand the general idea of solving the puzzles yon are n , to fJTftTn irfnt T ' mfll If f u. ni,f. a fpw ,tw o,mhm thP ci. .nd ready to start. On the page at the right, you will find the first 6 teat While the rule, require that three OLD GOLD yellow pack- Look carefully at the picture. A few ners sweater. Combine these clues and ffi:V,i iM ci c .,tM p i t,, i . age wrapper, be wntlrith each seric, of puzzle solutions, Mil conds study convey, the idea that a you have GRRRR and E and LEE, official puzzles. Solve these 6 puzzles. Remember! Below each puzzle accept your own reasonably accurate hand-drawn facsimile, of the RACE is in progress. Remember that which when pronounced together form a& list of names, and in the list below each puzzle you find the cor- OLD GOLD yellow package wrapper. word RACE. Keep it in mind. Next the sound of "GREELEY." Thus, you rect solution for that puzzle. W. Invite you to enter thia contest Complete details, together notice the word HO" being shouted by have formed the name of HORACE JM.9 rw KT rv, with our cordial good wishes for your success, are included in this the enthusiastic spectator at the left GREELEY, the correct name repre- iseamess UOeS JXOT LiOUtlt two-page announcement. PtUrthesetwoduestogetheryouhave sented by the picture and the solution of Neatness does NOT COUNT in this contest! No tricks! No catches! Sincsrdu L , HO and RACE w the word HORACE. toepue.Bythesamep Before you enter this contest, read the rules and find out exactly aiitcwfty, p. yf Am try Now, notes that the dog is growling the official puzzle, in this contest and , . J T j m. i , , jr , r,, , ' 'TVTrf nd "GRRRR;" Z notice thl by fully complying with the rule, you what you are to do. Then, when you clearly understand the rules, (Established 1760) p I . word 'XEE" and the "E" on the run- can win $100,000.00 First Prize. submit your solutions in accordance with same. MahrsDOUBLB.MELLOJF OLD GOLD Curette. I I Send itl Your Solutions Weekly ' w in Series of Six fI)TCP TO " 'LT,i T'rV Each week, for 15 weeks, six puzzles will be offered for solution. The llUIIWEi IU f)fji. ' 1'ti ;IJ IJli six puzzles released each week will be known as a series. The first RETAILERS (j(rj. r 8eries 6 Vde is printed on the page at the right Mail your .-Mlllj., ;;. W v' ' sH'flh?utet'f(f ' solutions to this first series any time between now and Midnight of We will mako overy effort to YfS ' the coming Saturday. S7ifflftf? 'nMU'tV ' ' -...H:MI'. You can mail your solution, to the second scric, any tune be- with the current OLD GOLD . . - . . . y I yj f,-.,, tween Monday, February 8th, and Midnight of Saturday, Feb. 13. C35 teCho':: ' "itl"ti!f f"M' Just remember! Submit your answers WEEKLY in thL contest, tonal wppry wfll reach you 3l;HUC.' VOi5! 7 I feyl fS?1 Enclose 3 OLD GOLD Yellow Wrappers With promptly S JC yS Each Weekly Series of Solutions "nmr - L I Enclose 3 yellow wrappers from packages of OLD GOLDS (or 3 fac- ' 1--" L. VK 1 simile copies) with each of your weekly series of solutions. This is in Another ENTRY FORM In case some- ftftS ffijA A V (fXnyyjitf pp. $pJ& to: body else In the family wants to enter HJIUVUUIU VLPUalmUtt p . p: Ar0 FRPJ? If you are not an Old Gold smoker try them on ruzzie rtctures Are , )i OUR DOUBLE-MONEY-BACK GUARANTEE Anywhere Cigarettes are Sold Official Entry Form f Broftpnu.tw.hop.towin nrmtoth.fl.vorandrichne-ofDoUb 5du wtjfLpn tcS!REE' httea ' . 1 1 thouUofnwfrimd.forDoubie-Menow M.iiow old gold's exclusive Prii. fold. With ea senes you wiU find a convenient ENTRY FORM for OLD GOLD CONTEST n V OLD GOLD Cigarettes. Yet we want no Crop Tobaccos, Its smoking excellence Vixmg VX JTOUT solutions. However, any ENTRY FORM you find Ul a T. a B , Varick St. Stathw, Kew York. N. T. I 1 Prn to smoke OLD GOLDS merely for the doubly protected for you by two Jackets newspaper or magazine Or circular is just as acceptable as anv other V purpoM of competing In this contort. of Cellophane. fmtpv mnvf ' u . The foitowlBSarsBV solotloos teyanU. Mh L To thoas who do not yet know the delight 'After smoking the first 10 cigarettes In tNlKX rvKM. 1 . 4 t f Double-Mellow OLD GOLDS, we say: your first package of OLD GOLDS if for Notice that there are tWO ENTRY FORMS included on the fwn 4 , . t EnUr this eontert; but first, try a package any reason OLD GOLD is not exactly to your L, vJTZI TJSf pLtfli KM3in Ciuaea On tnese tW9 i 2- if . of o.Gs entirely at our risk. tut, tnd likin. no ruttumM azked. Return pages. Use one yourself. Perhaps someone else in the family may t l 3 g i So supreme is our confidence in Double- the remaining 10 cigarettes and the wrapper, to use the other ENTRY FORM. Anybody and everybody in 1 . . .,,.. ., 7" Li f3 Jl1 Mndtoutwicttiupricfoupaid the family can enter this contest and any person who Uvea in the ( - - f SS itT irrth.7 U.SJL or its territorial possessions, is elito win, provided the 4 Mr. ",M I OLD GOLDS better than any other dgarette. by sending reasonably accurate hand-drawn entrant 13 not Connected With the P. Lorillard Company, Inc., Or itl I j roc t tj Buy your first package of OLD GOLDS. facsimiles of the OLD GOLD wrapper. advertising and promotion Staffs. PLIASI YOUR NAM! AND ADDRESS 1 W V L - ( cS . . - ' ( |