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Show NEARLY Hi PI M TIDES Man Who Buys, Taken as Whole, Is Big Factor. Says Salesman. "The fellow we call the tire user or the car owner Is an Important Individual when you add him all up." said the sales manager of tne Inter-Mountain Electric company, factory distributor of the Hood tire, last week. He continued: "As an individual, he Is Just on man; in the agBrcgate, he is the market. There are about tj.000,000 of him In this country now and every day the army grows. Each man buv& at least Qvg tires a year, Md that tlgurcs out at least 30.000.000 tires per pear that this fellow, the car owner, is buying. Figure $30 per tire as the average price paid and you see he is buying $$00,000,000 worth of tires each year, and this figure closely approximates approxi-mates the total sales of ihe tire Industry for the current year. "This average tiro user ia above the average- person In intelligence. It is this intelltgcncu which has made him able, as a CHUM, to own an uutomoblle. While he may not bo a tire expert, he learns sooner or later thai a tire should be pur-Otiiiafl pur-Otiiiafl because it gives sen ice consistent consist-ent with the price paid for it. And he le.'irns. also, that, regardless of the claims which aro made for it or the guarantee guar-antee under which It la sold, it can give no more sen-ice than it is made to give. And this brings us to the point of construction. con-struction. "After everything else has been snld. the fart remains that the quality of a tire depends de-pends principally upon two things, namaly, the carcass Mreiiglh and the quality of the materinl used. "Everybody Knows that tho carcass fabrle holds (he air. and that upon it depends de-pends the life of the tiro. Hood fabric Is said to be much stronger than the fiver. tm Also Hood tiiTr use nn extra ply of this stronger fabric. Increasing the tranfUl another L'O per rent. "Everybody knows also that rubber compound protect the carcass, keep the layers of fabric from chafing, blowing nvit, and Keep them from road wear. And the quality Of these compounds depends Upon the quality of tho rubber put Into the in. And finally, everybody knows that, the more a tire weighs, provided It In not given walffht by using mineral-loaded rubber rub-ber compounds, and the uroater the wearing wear-ing Lhloknass of tt rubber compound between the earcass and the road, the more KSTVlQt the tire will give. "Of OOursa, Hood tires cost more than the ordinary 'standard' tires of the same ,Uc. But th ert'fl differ Hot between in vesti ng mottty and a pending it. The reason for the fast growing sale's, of Hood tires that people are finding out that quality unci construction causes delivery of umro t ban t ho guarani std tn Usage; that money paid for them Is an investment invest-ment not an expense." |