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Show PUBLICITY ED" OF IT UXE V. A. Bettilyon Advocates Advertising to Explain Advantages of City. There is a more vital need than ever before for community advertising at the present time, according to V. A. Bet-tilyon, Bet-tilyon, president of Bettilyon Home Builders company. Mr. Bettilyon advocates advo-cates the policy of keeping the advantages advan-tages of Salt Lake and vicinity before the entire country in order to build up tbx population and the amount of capital cap-ital invested here. Mr. Bettilyon is an earnest advocate of adopting the policy of Californiaas. who make it a point to boost their cities and state with evtry tourist with whom they come in contact. He is of the opinion that Salt Lakers are too indifferent in this matter and con-sequently con-sequently lose a valuable means of spreading the right kind of publicity regarding their city. 'It often takes an outsider to see the things that are right before our eyes," said Mr. Bettilyon. "The article ar-ticle inthe Saturday Evening IJofrt last week on the magnificent lighting of Main street is a typical example of this. There was a piece of publicity for Salt Lake to claim as a gift from an outsider. "I am for waking np to a full realization rea-lization of our advantages here and playing them for all they are worth with a view to developing Salt Lake as the city should be developed. "Those who take pains to investigate investi-gate conditions here find them most favorable. fa-vorable. There is a conservative class of people hero, contented and earning good livings, who may be depended upon to sustain the prosperity which the community has practically always enjoyed. This confidence is reflected in the numerous instances of out-of-town people buying Salt Lake property as permanent investments. When a man gets to the point where he is retiring re-tiring from active business and placing his funds where they will earn satis-factorv satis-factorv returns, he is usually very particular par-ticular about the kinds of securities he obtains. "It is certainly a strong tribute to the intrinsic worth of Salt Lake property prop-erty that it is proving attractive to so "many men of this class. "We are constantly receiving in-queries in-queries through our foreign neal estate department regarding Salt Lake property prop-erty and have made a number of important im-portant transactions within the past week. Business is excellent considering consider-ing that winter is rapidly approaching." |