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Show 1 day'p mileage back to Lexington and the newspapers carried the telegram as the report of the day's progress. The series of ads. quickly got motorists to talking, and when the Franklin rolled up a mileage mile-age of 30.8 miles to every gallon of ordinary ordi-nary commercial gasoline, the talk was transferred to action. "As a direct result. Mr. Phillips had to put his automobile away and start taking orders about as soon as he stepped out of his car. He has just concluded a week in which he sold more carE than ever before during a 'similar period, taking tak-ing orders for thirteen Franklins in six days." PllESlOF OFRjELIGITV Distributor of Franklin Cars Notes the Worth of Printers' Ink. ' How- one bit of newspaper publicity was largely responsible for the direct sale of thirteen fine automobiles should be convincing enough proof for anyone of the force of the daily newspaper of today." to-day." says C. W. Newton, manager of the Franklin Motor Car Company of Utah, j 754 East South Temple i'reet. distributor I of Franklins for the mtermountain dis- trict. "The latest person to be convinced is W. M. Phillips, dealer for the Franklin car at Lexmg'on. Ky. "Recently Mr. Phillips decided he would drive a car from the factory to Lexing- j ton. Then h" hit upon a novel idea. He invited a Lexington newspaper man to accompany him as official observer, ran large-si2e advertisements in the papers announcing he wifcfi to try for an economy record for the 770. Z miles, and started out. Each day of (he rur. the newspaper man, as official op.erver, telegraphed the |