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Show ! FACTS &FIGURES! J 1X34 5t78Oll3JTort7aOIXJ'7aOHS790H.'M-y Americans: Letting Their "Fingers Do The Walking" A recent study shows 98 percent of consumers use their Yellow Pages directories. direc-tories. The study revealed 68 percent per-cent of consumers use their Yellow Pages directories three or more times per month, and 59 percent refer to them seven or more times per month. The study also showed most consumers take advantage advan-tage of the increasing number of directories available to them. In households with more than one directory, 70 percent of survey respondents respon-dents reported regular use of two or more directories, according ac-cording to the American Association As-sociation of Yellow Pages. POPULATION Undf 35 000 2?0 000 Over ',rr t 0,3 V Ike Yellow Piqgs Director K$ That group's members own and operate Yellow Pages publishing companies that produce 3,383 directories coast to coast. Among Yellow Pages advertisers adver-tisers 41 percent advertise in more than one Yellow Pages directory. Forty-five percent advertise under more than one heading. |