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Show "Mother's Day Shoppers Should Plan Ahead I I j ;Cf J " 1 i 4 I I ' ' I - 'Vf"'M if I Norma Ivins ther's Day - a time when husbands, sons, , mots and even grandchildren begin looking for 1? m Sal "something" to bring a sparkle to u m'seyes Sometimes the excited anticipation of iit the rieht gift turns to frustration once the fSbegins What can I afford? Will Mom like K Sat? Will it fit? reason many Mother's Day shoppers dread . n(! gifts is that they go the store totally united un-ited A few helpful tips can turn your shopping Kr into a delightful, rewarding experience. Most Znen are thrilled with a springy addition to their wardrobe, something new and fresh to match the Couple of preparatory steps before you leave home can prevent frustration in the store - shop arith a knowledge of sizes, color and style ferences. yfaat 0f clothes does she like to '"ear? What are her favorite colors? Does she need dressy evening wear or casual sports wear? Is she a ruffles and lace person or one who likes tailored looking clothes? To help gift shoppers, some ladies shops keep it their regular customer's sizes on file. We have f found that this is a great help. I ha ve a few men who even shop by telephone and it poses no problems because their wives have already filled out a card I with all their sizes on it and we know what they like. Or some women will call and give me their sizes and then we know what direction to steer their men. I ' enjoy helping men shop. Most of them have excellent ex-cellent taste and are good at making decisions. It is l a great compliment to a woman for a man - her ' husband or son - to buy something for her that he ! will be proud to see her wearing. ; Re( white and blue are the colors for fashion this 'spring' and they appear in blouses, pants, skirts, dresses, bags, beads and earrings, I've met very few men who didn't get excited about buying their wife a new red dress. Linen jackets are also a good choice; they look classy and can be worn with NORMA IVINS helps a Mother's Day shopper find just the right gift. skirts, pants or dresses. Jewelry is always a popular gift for Mother - be sure you know if her ears are pierced before you shop for earrings. Perfumes, colognes, lacy handkerchiefs han-dkerchiefs or delicate lingerie delight almost every Mom. A little advance planning takes the frustration out of shopping for a Mother's Day gift and makes it a gift of love. Before you shop know your budget, Mom's size, the kind of clothing she likes, and if possible, take along the item you want to match or coordinate with. And, have a Happy Mother's Day. |