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Show liEW il USES MICE I ! ' . MISSIS FOR MILK FILM II ;! Savoy and Garrick Do Away With "10-Cent Pictures" 1:1, .Walter Rosenberg Says Impossible to Make Money 1 Scale Now 15-20 at Both Houses Savoy Shows I ' - First Eastland Calamity Views. I The Savoy and1 tiarrick theaters, I' i both In the 34th street and Broadway l ? neiiiborhood, serif out a notice this m v&cJ their prices of admission hcre-! hcre-! $' after will he 15 cents and 20 cents, tf I with the 10-cent seat entirely elfmin- W i Bted. M 8 Both houses are operated by Walter 5 I Rosenberg, who gave as a reason for $J I the advance in prices the increased ( cost of a selected program of daily re-lid' re-lid' ct lease subjects, changed every day-ad) day-ad) 4 This, said Mr. Rosenberg, costs the iJ3 f Savoy and Garrick SoOO weekly each, t$ 'i, too expensive a show, in conjunction ffl f with the overhead charges, to play at 't the former prices obtaining, 10-15. (ft The Herard Square theater, also the ilk' -I Bijou, Daly's and Weber's, closely ad-itj ad-itj jacent in the same territory, have re-ff re-ff ii cently passed out of existence for fijl 2' picture exhibiting. While tlie Herald alj I Square was a competitor the Savoy if charged 10 cents, as did the Square. 4 That was before the Garrick was se-ft' se-ft' ' cured by Rosenberg for pictures. f ! When the manager was asked if the w ' clearance of the picture field in his ii l', vicinity had aught to do with the ji , higher price box office price, he re- 2 plied it did not. ;. "We find we cannot maintain our- '. pelves at the 10-15 scale, and I believe I ; ' the end of the 10-cent picture house is I f here. Service for a good show is too j( expensive to return a profit in an s J ordinary sized theater. As far as the j store show or smaller picture place is concerned, I do not see how it has a ,7 living chance, if putting up anything j 'i like a desirable program, to play at t the 10-cent scale. And, of course, un-I un-I ! less you give the film fans nowadays 1 a class A program of the dally release, (j .i sort, you can. not retain a profitable I , patronage " 3 The first picture print of the East-j East-j J land calamity at Chicago was shown I at the Savoy the .ollowing Monday J noon. It was a Hearst-Sellg "Speciar !and had been brought on by a mes-1 mes-1 senger after Rosenberg had communicated communi-cated with the Chicago picture makers by phone. The cost of the special for the run is said to have been $200, with the j Savoy paying the expenses of the mes-' mes-' senger's trip to New York, amounting : to about S45 The film ran 500 feet. It was ex-' ex-' pected to become a part of the regular ; H.-S. Weekly, later in the week. A oo |