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Show Lumber Assn. Officer Points to Increased Home Modernization An increased volume of home improvements will provide a strong stimulus to business activity ac-tivity In Southern Utah throughout through-out 1956. according to W. Arthur Jones, of the Cedar Lumber and Hardware Company, local. retail lumber dealer and member of the Public Affairs Committee of the National Retail Lumber Dealers Association. "Designation of the" new year as home Improvement year by housing officials in Washington has set off a great wave of promotion pro-motion in manufacturer's advertising adver-tising and each consumer magazine mag-azine which wi.'.l raise interest in home modernization to an all-time all-time peak in all parts of the nation," na-tion," Mr. Jones said. "Operation Home Improvement, as the year-long program is nam-' ed wVl result in higher hous-ing hous-ing standards and will create increased in-creased demand for a wide range of goods and services that will1 mean more employment for lo-1 cat residents and more sales for Jocal businesses. "Experience has shown that! I home improvement work always' lis accompanied by a. demand for new home furnishings and equip-ment equip-ment In addition to the building materials used on the Job. More than half of the construction expenditures ex-penditures go for labor as a gen- eral rule. "The nationwide program was Inspired by a letter from President Pres-ident Elsenhower to Housing Administrator Ad-ministrator Cole pointing out that a'vtgoroos program of hrne Improvement Im-provement was needed to round out an overall national housing program In which construction of new housing and slum clearance have received major emphasis In the past. "Operation Home Improvement will emphasize the fact that home repair and modernization can be paid for on time payment pjans like automobiles and household appliances. |