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Show B TALKS WITH THE BUSINESS MAN B By N'iu.s Dabung HH rJ rnattt'r what line of business you are in, H what I shall have to say now applies: HB Suppose you are going to write an advertise- Hf5F ment for a certain book store. Get off by your- K$l self, where you will not be disturbed in the ev- B ening, after the store is ctotedj li ths best time. Put down in writing all the good points of the stove. Imagine you are bilking to customer and put your arguments on paper. Do not overlook over-look a single strong talking feature. Now go over and over what you have written, cut out all repetitions repeti-tions nnd unnecessary words, and yet leave the story intact. You will soon learn to say in I few hundred words all that you formerly used live hundred to tell. Now give this stove talk some catchy headings, such as, "(iood News for the Housewife;" "The Fuel Saving Stove;" "The Stove I Guarantee." (Jive the adv. a heading that will attract attention and at the same time one that says something. He sure to add the price. Have one price and stick to it. Have the price low enough to start vith. Invite folks, through your adv. to come to the store to see this stove and be ready for them when they come. Have the stove set up, blackened and ready for inspection. People Peo-ple wish to know about things they buy and they want to buy of a man who knows and can tell what he knows. g, |