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Show TALKS WITH THE BUSINESS MAN. fl By N'ki.s Darling Bj r have heard many retail dealeri say they cannot m write an advertisement. Many aak the editor of B the paper to write their advs. for them, believing, R I suppose', that it require! some ability ai journ-B journ-B alist to talk merchandise. Would you put in B charge of your business a man who knows nothing H about it? Of course not. Many advertising ex-IB ex-IB perts write advertisements for lines of merchan-H merchan-H dise of which they know little or nothing, but B they prepare this copy from a vast amount of in-H in-H formation that has been furnished them. Io not 19 ask the editor of your paper to write an adv. for N you without furnishing him with plenty of infor-B infor-B mat inn about the things which you wish to bring fl especially to the attention of the buying public. m You would not ask him to come into the store to M dark for you; and the beat advice l can give you B is not to ask tin- editor to write your advs. but B learn how to write them yourself. B In my next article I am going to tell you B how to write a business-getting advertisement. I B know how and can tell you how. B Right here I want to say a word to the man m who thinks it Is not necessary for him to adver M tise because he ha! been in business bo long that M everybody knows him. if you have been In bust Bj ness many years, great changes have taken place H since you began to merchandise goods. Styles H have changed, Improvements have" been made, in- B ventions for doing hundreds of things have beer. perfected. I'.etler talk to the folks of these things or they may think that your stock is as much of a land-mark M you are. HaVl you heard of any of the mail order houses giving up advertising because they have been in business so long that every one knows them? |