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Show rz ' I t 1 . 5a : i M0F are without Blue Cross and Blue Shield Personal Protection. . . . You You havent been sick a day in your life. You have never had an accident. You're lucky. But sometime. ..during youth, adulthood or middle age. ..you, or one of your family, will need some form of hospital, medical or surgical care. Here are the odds: 1 out of 7 is hospitalized each year an50 percent of these undergo surgery. It could seriously affect your family's financial security. This burden is inescapable. Hospitals must maintain continuous superiority in staff and equipment... doctors must utilize the latest technology and procedures. You the patient require nothing less. As you have the advantage of these modern services, you must likewise share in the accompanying financial burden. Don't bet on past luck. One unexpected accident or illness could cripple you financially if you're not protected. Here are the average costs: Hospital Fee Professional Services These are the approximate hospital, medical, and surgical costs you would pay (in the Salt Lake City area). However, with Blue Cross and Blue Shield's Personal Protection Plan, you pay a total of $51.45 per month for full family coverage. Compare the difference in costs. .E 3 01 bA 01 4) a X (Full family coverage for one or more unforeseen accidents or illnesses.) afford to risk the odds. ..you can't afford to be without Blue Cross and Blue Shield Personal Protection! Dues are paid quarterly. If you cant statement or physical examination is required for contract issuance. health conditions are not covered during the first six months the contract is in force. Cut out mail now to: Investigate a Personal Protection Plan if you are or employed where group benefits are not offered. P.O. Box 270, Dept. Salt Lake City, Utah 84110 No health Pre-existi- E H 4 it S3 hJ si t 4i self-emplo- yed Personal Protection Im interested in protecting my family's security. Please send me information right away. Send the coupon Yes, for information on protecting your family's security. Name Address H City Utah Zip Phone No Blue Cross Blue Shield of Utah i of Utah over 65 years, check here and you will receive information on coverage to supplement your Medicare Program.) (If , 5 - |