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Show ONE MILLION CHEVROLETS Having achieved world leadership in automobile manufacturing in 1927 with a yearly output of nearly 2000 units in excess of its progress of a million cars, the Chevrolet Motor Co. has embarked in 1928 upon the most ambitious production and sales plan in its entire sixteen years of existence, exist-ence, according to W. S. Knudsen, president and general manager of the company. Production for the year just ended totaled 1,001,834 units for a gain of more than 36 per cent over the 732,-147 732,-147 cars and trucks built in 1926 and 93 per cent over the 1925 production of 519,060 units. The 1,000,000th car built in 1927 rolled off the assembly lines at the Flint, Mich.,, plant December 30, with C. F. Garth, vice-president in charge of manufacturing, at the wheel. The history making model was a sedan. It was prepared for immediate shipment so that, with more than 32,000 other new models built in December, it might be available for prompt delivery to new car purchasers. Throughout 1927 factories were on peak production schedules, while month after month tentative schedules had to be increased to meet the demand de-mand for the 1927 models. The year as a result was the most spectacular and most successful in Chevrolet history. Remarkable as were its 1927 achievements, achieve-ments, however, the outlook for 1928 looms, brighter, according to Mr. Knudsen, who stated that while no definite production figure had been set for 1928, this year's volume is certain to top by a comfortable margin the record high mark for 1927. His prediction is based on a country-wide prosperity which by every token to-ken should bring the automobile industry in-dustry the greatest year it has ever known, Mr. Knudsen stated. "Our own organization is prepared to handle its full share of this anticipated antici-pated growth in busines," he said. "All Chevrolet production operations are on a maximum capacity basis that we may meet the 1928 demand, and make immediate delivery on all models." |