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Show Winter Travel Figures Up Utah recorded a 15,000 increase in non-resident unotor vehicle parties visiting visit-ing the state during winter wint-er (December, January and February) of 1070-71 over the previous winter. According to a report released re-leased recently to the Utah Travel Council from Utah Stale University's Institute for the Study of Outdoor Recreation and Tourism nearly one million non-resident motor vehicle travelers travel-ers visited Utah this recent winter quarter spending $2:, 853, 000. During the same period for 10G0-70, 970.000 visitors spent $19.-oL'8,100. $19.-oL'8,100. Party expenditures were up $7.07 per visit and individual expenditures increased in-creased by .$3.47. Salt Lake County recorded recor-ded the greatest county ex-penddures ex-penddures increase, up 55.9 per cent or $5,120,900 over the 19G9-70 quarter while Weber County showed the largest decrease, 7.8 per cent, down $1,067,900 from the previous winter. The report indicates 22 per cent of the total winter visitors traveled to Park City Resort making it the State's most frequently visited vi-sited winter attraction. Eighteen and one half per cent of the Utah visitors traveled to Alta, 14.8 to attractions at-tractions in Salt Lake City and 11.1 per cent to Park City West. During the recent winter quarter 34.5 per cent of Utah's visitors came from Idaho, 13.7 from California and 12.7 from Colorado. Lee Jorgensen, director of the Utah Travel Council, Coun-cil, said, "Our efforts to brng travelers to Utah are successful. However the USU report once again shows our main problem fo be that of keeping the visitor visi-tor longer. Travelers to Utah still average just slightly more than one night in our state." "Utahns can help increase in-crease the number of n'ghts visitors spend in Utah," Jorgensen continued, "by", becoming more knowledgeable knowledge-able of the state's scenic attractions while showing visitors a courteous and 'friendly attitude." |