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Show W J . 'i . L " " '- I as ' rJ- . . . j t ' CS" v I S CONTINENTAL s j Q SYSTEM "tk 4 A, jt. i -.--"- I Modern Facility Puts You in Touch, Though Many Miles from Home Serving Southeastern Utah since near the turn of the century, Midland Telephone Company has strived to provide dependable contact with the rest of the world in this remote corner of Utah'. Midland began as a small family business dedicated to m serving the needs of the people of Moab. Although the firm is now considerably larger and is a member of the Contin- ental system, that goal has not changed. While visiting in I Canyonlands Country, take time to phone a friend or relative at home just to let them know that you're "having a won-i won-i derful time and wish they were here." ! Call almost anywhere in the United States for under a 1 i dollar with new low station to station rates in effect each ' weekend from Friday night to Sunday evening .Special even- 1 j ing rates are also in effect each weekday night, jj Just this year, Midland increased its coverage of the area 9 with additional private lines and also now serves Bullfrog J Marina on Lake Powell so that you, the traveler are never out of touch unless you want to be. A mobile phone is in ;. operating in the Needles District of Canyonlands National i I Park for emergency use and the company serves Blanding, : Bluff, Mexican Hat, Monticeilo and Thompson in southeastern Utah as well as Dove Creek in Colorado. LaSal, which is also on the system, has just had installation of a new exchange to allow for local dialing. Serving the public in an area so remote as this, and wh!ch for many years had few roads has not been easy. Mid lard, however, has met the challenge and thrived upon ii- : They provide a service which is hard to match anywhere I even under the best of conditions. They have, in the paso ; (3 four years, completed $2.5 million in expansion projects and 1 y during the next 5 years about $3 million is to be spent in fa expansion. Although Direct Distance Dial:ng is not available under i H Mid'nnd's current .wslcm, it is bcim; planned and should be installed late in 1973 or early 1974. Until that time, you may take advantage of DUD prices if you do not need operator ; 3 assistance in finding the number ycu wish to call. J $ At any time yo;: reed lo get in touch with a loved one i or a friend Midland Telephone stands ready to aid you by ; providing fast, dependable long distance service at reasonable rates. The Continental svstem, of which M:dland is a part, pias 1.824.730 telephones 'in 42 slates, the Caribbean Islands ') and Canada to serve you. Some 18.000 employees and total assels of $1.4 billion make the comnanv one" which stands .( : ready to work with yen. Operators ai Midland are pleasant1 .,( land always wili ng lo help you will, any special problems yo" fc:ight have in reaching your number. |