Salt Lake Telegram | 1933-07-08 | Page 14 | Brewers Propose Instructions on Dignity of Beer

Brewers Brewer Propose Instructions on Dignity of Beer BeerI I Association Decides to Conduct Conduct Conduct Con Con- duct Campaign of Education Education Education tion Head of Body Takes Exceptions CHiCAGO July 8 The The pub pub- lie must be bc educated to the dignity of beer the board of ot directors oldest trade organization in America the United States Brewers' Brewers association association tion decided with but one dissenting vote Friday in meeting at the Congress Con Con- gress hotel The opposition was furnished by bythe bythe the he president of the board Colonel Jake Ruppert the New York brewer who is better beller known as the owner of the the New New York Yankees s baseball club and boss of Babe Ruth What he roared when the pr proposal pro was put does beer need with dignity All beer has to have is foam and the proper taste arid and a kick From what Ive I've seen the public is well educated educated educated edu edu- to beer Why Ive I've been over o at the worlds world's fair sitting in the streets of Paris and nd Ive I've seen dainty little girls as pretty as a picture putting their lips lipsto to o steins Right alongside them at athe atthe atthe the he bars would be hoary old bachelors bachelors bach bach- bach I elors like myself drinking flagons of the he stuff Everybody knows that beer beers is s good and the they are putting their knowledge to practice Colonel Ruppert looks like an artists artist's idea of a perfect bank president president president dent and and- he cant can't look undignified even when railing against dignity But his colleagues felt that his speech I Iwas was a slur upon beer One of them interposed with the explanation But colonel we hope through this campaign to make the public realize he the true value o of b beer er r as a national drink he said We are interested primarily in letting the public know just how sanitary healthful and bene bene- good beer really is And so the plan was adopted by representatives of 70 per cent of the brewers in this country who have a capital investment of Other projects which the board discussed discussed dis dis- cussed involved the policing of racketeers rack- rack out of the brewing industry and the set up of a wage and hour regulation which will conform to the demands of the federal governments government's new industry director The wages paid by the beer Indus Indus- try ry always have been high C. C D. D Wil Wll- lams hams secretary of the board assert cd ed The wages we we will fix as minImum minimum minimum mini minI- mum for our members will be from 30 to tp 40 per cent above the federal minimum As to hours there will be beno beno beno no trouble about that The beer industry's biggest year in America prior to prohibition times was one in which barrels were sold within a month 12 period We expect to exceed that during the next 12 months Plants now v are working work work- Ing ng 16 and some ome even 24 hours a day The return of five cent glasses of beer eer the brewers entirely entirely en- en irely upon the attitude taken by the federal and state slate governments in the mat matter r of taxes If taxes were small soon beer soon would be selling at a nickel they hey said otherwise it will remain at approximately its present price