OCR Text |
Show ABOVE THE SOME of the most fanciful writing of the day occurs in ads for ladies' foundation garments. One ad writer believes that engaging en-gaging candour is the best approach ap-proach and goes right to the bottom bot-tom of the matter: "Your hips are honeys . . . when you're three! You're a big girl now . . ." implying imply-ing that she should burn her ridges behind her. He offers gals whose hips are a drag on their personalities personali-ties "most control where you most need it," claiming his product will iron out some of the lumps that hamper maneuverability. Another girdle designer offers: "The choice is yours with or without with-out new cross-stretch feature at lower back for extra stride ease, thigh comfort." This feature surpasses sur-passes the two-way stretch sideways side-ways and up-and-down by adding an oblique give: for ladies who bulge on the bias. It allows more wobble. It "sleeks your figure with an ingenious panel over each hip." This is indeed ingenious! Standard girdles use one panel for both hips, forcing them to conform with each other. But some gals' hips just don't move together. Another designer: "Your wisp of a girdle can work more wonders than you ever schemed of. For these are no stretch-or-cling girdles that merely hold stocking up and-hips and-hips in. They carry the whole load. They really shape you. They're Contour Cut with corseterie finesse to curve you in, and under, and around." But there's no safety snap or rip cord in case you have to get out in a hurry on account of a fire. But a certain panty girdle has a "detachable crotch," which, I surmise, sur-mise, can be jettisoned. And another an-other designer offers a "graduate control," which sounds like a safety safe-ty feature. This girdle has the "double-oval-front tummy flatten-er, flatten-er, waist whittler and master of all your rollicking curves." Another little item offers bust cups in A, B, C, and D, but no combination of same, no A-C or B-D. B-D. However, I suspect combinations combina-tions of bra cups are in the offing, as foundation garment makers seem ready to correct any aberration aberra-tion in feminine contours. And they'll go to any ends to tell their girdles. |