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Show THE OTHER FELLOW HAS TROUBLES TOO r O ADVEET1SING men ever 8 I have any troubles?" asked I J the trouble reporter as he seated himself in the den of one of Salt Lake 's ad writers. The advertising man looked huiriedly around the room. It was evident he was seeking a cut of sufficient size and weight to use on the newspaper man's head. "Wait a minute," said the questioner. ques-tioner. " want the story of the advertising ad-vertising writer's troubles." The "ad" man calmed himself. Say, have you a largo, very large sheet of paper, about three sharp pencils and a couple of hours to spare? if you have I will tell you just a few of our troubles. In the first place, there is the man who rushes into the office at about 6 p. m. Saturday night and wants rrre to get up a nice display, full-page ad for the Sunday morning morn-ing papers. You know the, stunt. He wants several pictures drawn, engravings made and a swell layout. lay-out. That's fun. Yes it is! It only takes the artist about two hours to make the drawings, the engraver about two hours to make the cuts, me about tw-o hours to write the copy and get the page in shape, and then the newspaper tells me that no copy will be received after 10 o'clock. Perhaps it gets in the paper. If it does I don't have proper time to read proof on it, and maybe one name is spelled wrong. If so, good night! I hear about it the next day and the client says that if that's the best I can do he'll get another writer to do his work. Another type is the man who makes you follow copy. If he wants the copy to read "have drank" because he thinks it sounds better all the rules of grammar and an hour's persuasion will not convince him that "have drunk" is correct. Another has enough written matter and cuts to fill a full page with a "slopover," and he wants it run in two columns four inches deep. Yesterday a man came to me and wanted me to take a contract for an advertising campaign. I supposed sup-posed he wanted to spend about $500, but it developed he only had about $50 to spend. "I know just the kind of campaign cam-paign for you," I said. "Something "Some-thing about once a week in the shape of a three-line classified." And I lust a customer. |