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Show BRAINS NEEDED III I1C CAR Chevrolet Car Is Product of Applied Intelligence. L. L. Haines Declares "It Isn't only materials that make I an automobile It's brains " says L L.. tlalnSi manager of tho ogden Motor! company, local dealers In Chevrolstl passenger nnd commercial cars. it takes highly trained experts tOj determine that tho materials ard right Steel, for Instance, Is a study; Itl Itself Only specialists ran develop j steel to Just th proper qualities. "So It Is with every part that makes the completed automobile Highly spe-( clalixed minds are necessary to Insure that each part is Just right for the function It performs that all com-i bine to make a thoroughly dependable car. "The designers who are constantly adapting the automobile to tbe use' of the majority are the men who hael learned their business through prsvB-l tical study "Vision Is required to see the needs of thos who motor, and lo anticipate I those needs. Manufacturing common tsense Is sentlnl In working out the mechanic! details that will fit those; neods. "And consider the vast problems of organization ncressar: to produce so' Important a commodity h the motor car on n lurge scale NOt only Is the question of manufurlure a matter- for, great minds but also the question of distribution and of sale. "Theae are matters that require thorough experience both of production produc-tion nnd of marketing If the consumer lis to secure dependable value In the end. I ' Ami the best way for the purchaser n an automobile to make certain that ilt will give satisfaction Is to make cer-1 tain of the men behind lt--that they have proved their ability to develop an enduring reputation for their tar In, ;.'plte of the competition of the Becondl I largest Industry In the world." |