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Show (SHIES x s . I t. ...... , i I: - - i I . I 4 :X-(...,;.:.;v; . . ..,,v,,,,,...., J ) : tff CI 11 tV If r 5g1 ; raw J" RfT S ' We admit it. Advertising has a tremendous impact on prices. But you may be surprised by what kind of impact. j f- In addition to being informative, educational and sometimes entertaining, advertising canactujJ competition which holds down prices. And since '! advertising also creates a mass market for products, it can bring down the cost of producing each product, a savings that can be passed on to consumers ... f , ' Moreover, competition created by advertising provides an incentive for manufacturers to produce new aAd better PuctR . SMTO Which means advertising can not only reduce prices, m(mm mm) f0R freedom of choice. jfjjj it Can alSO help yOU aVOid lemOnS. AmericanAssociationofAdvertisuigAgcncics |