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Show (SHIES x s . I t. ...... , i I: - - . I I 4 ..,,v,,,,,...., J ) : tff CI 11 tV If r 5g1 raw J" RfT S ' We admit it. Advertising has a tremendous impact on prices. But you may be surprised by what kind of impact. In addition to being informative, educational and sometimes entertaining, advertising canactujJ competition which holds down prices. And since '! advertising also creates a mass market for products, it can bring down the cost of producing each product, a savings that can be passed on to consumers ' Moreover, competition created by advertising provides an incentive for manufacturers to produce new aAd better PuctR . SMTO Which means advertising can not only reduce prices, m(mm mm) f0R freedom of choice. jfjjj it Can alSO help yOU aVOid lemOnS. AmericanAssociationofAdvertisuigAgcncics |