OCR Text |
Show I 'specks For a.. AutoHomeLife Business tSSflj Your insurance fJgS 174 w. Mam, Am. Fork ! Computerized Quotes - Special Discounts fouer25y Many families including the Ross Bratt family are supporting Mayor David Holdaway because he has accomplished many positive things during the past four years and is committed to the pri-nciples of good governmen( and progress for the future. We hope you will join us in him next Tuesday! I r 2i3Z Sweet Peas, Con, 1 Real Mayonnaise Grecn Beans Quart 16 oz. can Mil T.V. Apple Cider I Uy ) Gallon 1 f gallon & q nn Nalley- Chili T.V. Pancake Syrup Y grt 2og 1 0ir Wonder Bread 1 u7 Giant Sandwich Loaf """N Q Custom Grinding Wild & Domestic Game Prices Custom Cutting - Full Service Effective Meat Counter 25lJSi Tell us why you shop locally. It's worth $10. Tell us why you prefer to shop in American Fork, Pleasant Grove or Lehi. Perhaps you find better prices or merchandise, maybe you like the friendlier service or maybe you like doing business with a hometown neighbor you can trust. Let us use your statement and photograph to ad-vertise our hometown businesses and we'll give you a $10 gift certificate good at a variety of local stores. All you have to do is briefly tell why you prefer to shop at home rather than going to Orem, Provo or Salt Lake. Please be as specific as possible. Visit our office at 59 West Main, American Fork, or write to: Newtah News Group, P. O. Box 7, American Fork, Utah 84003. Don't forget your name, address and telephone number so we can take your picture and return your $10 gift! Only those entries selected by the publisher will receive the $10 gift, but we plan to use a lot of them, so start writing today! For further in-formation, call 756-766- 1Lh cm .KN ri.KASANT (;IU) H HKVlKVt I. Kill KHKK I'ltKSS NO. UTAH CO. SHOI'PKR 59 West Main, American Fork Call 756-766- 9 -- " Ml -- - :'" v; DAVID R. ! i I HOLDAWAY - V 1 for I - - MAYOR HIS RECORD SPEAKS FOR ITSELF--- Financial management Public works improvements Sound business procedures Well balanced community programs Community minded Progressive MAKE YOUR VOTE COUNT! Review - Wednesday, October 30, 1985 - Page 12 Publisher presents seminar on effective newspaper ads - " '? - .. ; . . ... - :.-- ; : ;- J -.' j- - - i 'r - -' f ';, in ! ' : , - ? J . . rl ' X 1' .M M fi, V u i I ' "lt 4 i - - Brett Bezzant, publisher of the Pleasant Grove Review, American Fork Citizen and Lehi Free Press, told members of the Pleasant Grove-Lindo- n Area Chamber of Commerce Friday how to gel the most from their advertising. In an early morning seminar, the newspaperman gave members suggestions and helps with ad-vertising of their businesses. He told those assembled that more money is spent on newspaper ad-vertising than on any other form, including the price paid for spots on the Super Bowl television broad-casts. The publisher urged businessmen to chart when their peak sales times are. Advertising campaigns should be geared to begin just before these peak sales times take place. Bezzant said that the reason businesses advertise is to build increased traffic throughout the store, step up sales of advertised items and enhance the store's reputation. He explained how they can choose which items to advertise. He suggested that they choose items which are in demand right now, items which are stocked in depth, items which are newsworthy, items which are typical of their store, items which are the best values, coordinate price lines and don't go overboard on clearance items. A good ad should be easily recognizable as a certain store's promotion, it should have a simple layout, should feature a dominant element, use a prominent benefit headline, let the white space work for you, make the copy complete, slate price or range of prices, specify branded merchandise, in-clude related items, and urge readers to buy now. Bezzant noted that a businessman should set a budget for advertising, set a date for his store campaigns, and set his objectives in advertising. He said that in planning an ad-vertising campaign, a merchant should use the AIDA formula which stands for Attention, Interest, Desire and Action. A good ad can get the reader's attention with headlines or illustrations. Bezzant showed examples of ads which had won national awards for their effect. He said that an ad should have about 70 per cent illustration and 30 per cent text, and should have newswor-thines- s and human interest. The ad should identify the benefit of the product to the reader to create a des.re for the product and create a sense of urgency so thafS reader feels compelled to E0 1 out and purchase the product ' He noted that color ads do boil. than black and white. Thev ' better readership but they should'h! used sparingly. Bezzant suggested tha, ' businessmen chart their sales mo by month for a year so that know exactly when the best tim are for their sales campaigns He reminded them to watch what their competitors are doing andkee their own store name before lb public as much as possible. This seminar on advertisings one of several which have been held this year and which will be held in the coming months to provide helm for the local businesses The I Pleasant Grove-Lindo- n Area Chamber of Commerce is happvi0 take any suggestions the members might have on seminar subjects If you would like to sponsor a f seminar or if you have any ideas for seminars which would be helpful contact Dennis Barnett of Barnett's V & S Variety, Laurel Kindred at Lindon Care and Training Center or Marcella Walker at the Pleasant Grove Review. Enjoying the spooky Halloween decorations outside their home are, L-- Clint, Brandon and Rachel (sitting) Mcintosh, They are children of Rick and Pam Mcintosh. Rick, a native of California, likes to decorate for each holiday. This ghostly scene may be viewed at 645 E. Center in Pleasant Grove. : : - : - . , - ..; . ' 1 ' ' " ' .' .' - - V. . V -- '' I - I i ; 1 i X - , i. ' r ' 1 - - Mama Pumpkin, Kathy Blatter, explains how to get an apple off a string to little pum-pkin, Jacob. Brother Dracula (Derek) looks on. Police investigate thefts old passenger in the Deaton car t received bruises to the head in the 1 collision. 1 Damage to the Jewkes car was set at $1,500 and there was $150 damage 1 to the Deaton car. I year-ol- d Pleasant Grove man. According to Lt. Tom Paul the man was being held in a holding cell at the Pleasant Grove Police Dept. Sunday afternoon on a misdemeaanor charge. He had been allowed out of the cell to talk to his mother about bail when he thrust a police dispatcher out of the way, jumped over the counter and fled the building. The dispat-cher, mother and sister of the escapee tried to catch him, but failed. The man turned himself into police officers on Tuesday morning. Officer Jeff Wilson investigated a two-e-a aceident-Oc- t. 22 in front bf Pleasant Grove Junior High School. Vehicles driven by Carol Jewkes, Pleasant. Grove, and LaRae E. Deaton, Orem, collided. A six-yea- r- Pleasant Grove police have arrested a Springville man in connection with a burglary at the home of Edward Uhrig, 966 S. Locust, Pleasant Grove. Det. Bert Bean said the man has been charged with three counts of theft of fire arms, second degree felonies. He is accused of taking rifles and ammuntion valued at over $1,100. The items have been recovered, according to Det. Bean. The follow up of an auto theft at Dixon Auto Sales has resulted in a felony warrant being issued for an adult male for failure to appear at a preliminary hearing. ; ...... A warrant has-at- ee beenissued for an adult female on a charge of writing bad checks. Jeanie Vance, 497 W. 1100 North, Pleasant Grove, reported that tires and rims valued at $600 had been taken from her property. Officer Cody Cullimore, who is investigating the case, said there is a suspect in the theft. Officers plan to file charges of escaping from custody against an 18- - Racquetball tournament The seventh annual Renaissance Waterbed Racquetball Tournament will be held at the Tri City Supreme Racquetball Courts Nov. 6 - 9. NowCare will be the A free waterbed, compliments of Renaissance Water beds of Lindon, will be given away in an open drawing with all participants eligible. NowCare will also be offering free blood pressure checks kthroughout the tournament. Coca Cola will be providing refreshments for the tournament. Ektelon and D.P. Leach will be providing gifts to give during the drawing. Thirty separate racquetball divisions are available to ac-commodate both men, women and junior entrants. Beginning players up to the top racquetball enthusiasts from throughout the state are an-ticipated to enter. Trophies and awards will be given to all winners along with a souvenir shirt to each entrant. To enter call Tri City Supreme Courts 756-522- 4 or stop by the courts at 551 E. State in American Fork. |