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Show Free Advertising Seminar I II I rmn sponsored by in conjunction with The Park City Chamber of Commerce TEIMM, J 0 U E E E K 15 Park Meadows Racquet Club, Conference Center 1 200 Little Kate Road, 9:30 to 1 2:30, 1 :30 to 4:30 off Ifiw Mfcriiomii" Two sessions, morning and afternoon Session No. 1 Getting Into The f Consumer's Mind ' Introduction to market segmentation I - k' " ' . Who are your customers and who are your V &m J competitors 'fWji j Effective positioning LUNCH BREAK V " - What you say is more important than how . . , , t -,- ; . . - t ifs said Session 2 Marketing Approach to ; ; fcj- Participants will explore positionings for Media Planning I -. ! companies " Creative strategy Background review: target audience, j, t ' ' Objectives marketing vs. advertising geographies, seasonality, competitive V i J vs. communication analysis, creative requirements, budget " '.' ', yw l ' Target audience demographics, "Setting specific media objectives: - i - ' psychographics and goals guidelines, & benchmarks . , : If i y Majorpromise show me the benefit Media strategies: advantages and ' . J , V , Support making the promise limitationsof each medium, ratings, GRPs, ? ' ) I believable . CPPCPM, reachfrequency ' 1 j I V l . What do all those numbers mean? ' " I 1- 'Participants will develop a creative . Flighting strategy: When you're in, be in big I j ( J strategy r Participants will outline a total media plan I , I for their company ; I f Is ' ' t PARTICIPANTS: Come prepared with background data on your product or I i I ' I rr company dealing with target audience, sales, competition, and perceived image. l-s ..... This is a fast-paced, hands-on seminar designed to help you plan effective Robert Taber fe-s, advertising. It is not designed to sell any particular medium. Ass't Professor of Advertising You must call to reserve your seat. We will be sending information to you in University of Oregon School of advance of the seminar to enable you to get the most out of it. We must have former reservations by November 8 at 5:00 p.m., but information packets are limited so vice PresjdentAccount Supervisor call now! N.W.Ayers, New York ad agency ALL PARK CITY AND SURROUNDING AREA BUSINESS OWNERS, OPERATORS, MANAGERS AND KEY PERSONNEL ARE INVITED To reserve your seats or for more information please call Kris Passey at the Park Record, 649-9014 or Susan ricKinnon at the Chamber, 649-6100 |