OCR Text |
Show MERIT BASIS FOR PURCHASE OF CAR The outstanding characteristics of the motor vehicle market of the pa.st five years have been its evolution coward co-ward a strict transportation basis. Whereas In the early days of motoring, motor-ing, cars were bought merely for Uie pleasure derived from their use, today to-day they are bought primarily for tho quality of quick and dependable transportation trans-portation they afford. The man who most appreciates Che utility of tho motor car is porhapss tho farmer. Next in lino comes the"'.ra-eling the"'.ra-eling salesman, and It is only tne grievous lack of good roads which keeps the majority of wholcsal-s houses from motorizing their enure traveling sales forces. But the faiiu'r; was quick to realize tho advantages of owning a car, and, whilo tho majority ma-jority buy light cars, the trend duiing the past few years has been toward larger and sturdier machines. It appears ap-pears that the ownership of a light car soon creates the desire fir a nigger nig-ger and more powerful car, and lliero Is today no class of citizens more aole to gratify their desires in thi? or any other respect than the farmer. no ' |