Show A REAL MONEY MAKER in ill bushick bushi cs there 14 always nil all e anil and a productive product ne expense or butla outlay or lost thi error mo most st bit businesses make in m regard to advertising is that they eon consider sider their net and arid gross will ivill stand still while the advertising costs will mill forge ahead in lit looking tit at this question they mentally subtract the cost of he advertising from existing profits and that ic lcm point ther thein as it naturally would good adverta un however gem new prof ts rhe man who ibo di limes dinies nies himself this re juvena ting force has the same viewpoint as the engineer who inho tj t j to the cost of the tile coal to run the train propel the steamship or generate ape power spending in lit a con atrue tive sense is making the big bit advertiser spends spend i bebau hu to has been trained to throw e lasine a coill oal under a it boiler better ilie I 1 he little business man refa es to spend because ho lie is not familiar with advertising forces the man who mho looks nt at sound adier advertising in lit the eglit of absorbing profits is so hopelessly archaic nrc haic antiquated and medieval iu in hia his views that lie way regard hunsell as a throwback ib from the middle ages he is looking at advertis me ing from front the wenta mentality lity of eight hundred 3 a ears ago toila every one born modern knows that sound advertising reduces overhead cut cuts costs offsets addition ill costs inavee profits b saving and creates rea tc profits through yh greater gremer busine is knowledge |