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Show Colors Not Important in Emotional Effects In a recent popular, article, similar to others which have appeared In popular pop-ular or pseudo-scientific journals, we are told that green and blue-green are quieting, blue sobering, purple repressing, repres-sing, yellow cheering, red and orange exciting or stimulating. It happens, however, that this sort of systematiza-tion systematiza-tion is mostly wliat might be called boloney, with just enough basis of fact to make It seem sensible to the layman. lay-man. The supposition that red Is generally gen-erally exciting (based entirely on association) as-sociation) runs contrary to the affects of roses and many other flowers, not to mention the sunset. Red cloths excite ex-cite the bull, but black cloths are just as efficacious, for to the bull red actually looks black. The conventional conven-tional red signal checks the motorist and green stimulates him to go. The reverse system would work Just as well, if It were conventional. Under the deep blue sky of summer people are stimulated more than by the gray of winter; but they are cheered as much by the green landscape land-scape of Maryland as by the yellows and browns of California. Purple grapes and green watermelons are as appetizing as are yellow apricots, red cherries, or oranges, and If the sea were persistently yellow It would have the same emotional effect It has now. Knight Dunlap In the American Mercury. |