Inter-Mountain Farmer | 1902-10-07 | Page 12 | How Advertising Makes Success

How Advertising Mokes SWm The bankruptcy of the Amentia 1 cycle company furnishes the , dence that advertising pays orT..' that a failure to advertise don notr The success of the early block- co panics when the newspaper, weeklies were full of th-lr adscri menta was phenomenal but when bicycle combination was formiM eluding nil the leading American p panlea the malingers undertooV to, trench In all dep irlments and tuna nlmost nbmdonlng the adsertli field It Is to the credit of Col ft who vvua connected with the neiv b btnntlon but who vsns not aitlse la management, thut he objected to : cllnmlnatlon of this publicity Hekr bs hla osvn experience that adsmii paid moBt handsomely and he falli prcclsets whut would happen If adt. Using were discontinued that put Intel est In the sport vvouM dlmlnlih. It did until It nlmost died out T fallutc or tho American Bicycle n pans, with enormous liabilities 1 small assets la therefore not surprl Ing, though when It wus organized, 0 three yeura ugo Ita prospectus set to-that to-that tho lompany would probably 20 per cent on Its common shares. I stead of this It vsns unable to pay 1 Interest on Its bonds, and Its comire and preretred shares have practical been wiped out The lesson to t t! rived from this humiliating eipnltr Is too obvloua to need to be furl! Impressed upon the reader LhII Weekly.