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Show 2B The Salt Lake Tribune, Friday, January 17J986 Radio Commercials Not True, Just a Market Test United Press International A commercial on 19 area radio stations telling of a huge cavern discovered in the Wasatch Mountains that promises untold natural wonders is a fabrication being used as a marketing test, those behind it admit. The commercial is a an effort to test how much radio advertising reaches listeners, said Terry Schmidt, head of the Salt Lake Market Radio Broadcasters Association, sponsors of the ad. No. 1 it is not hurting anybod he said. No. 2 this is a research project to gather information to test recall of product. The commercial tells of a cavern in the mountains that border Salt Lake City that has many natural wonders. Last year a remarkable discovery was made deep a cavern as wide as a football within the Wasatch Front field and over five stories high, the commercial says. It says "florescent blue waterfalls cascade down to an - undergound river roaring through tunnels, disappearing into seemingly solid walls of granite, and adds, The Wasatch Cavern, an experience youll never forget." Officials said the plan is to run more spots with greater details the next six weeks, then do a telephone survey to determine how many people have heard the ads. It does say things that arent true but its not the type of deception or falsehood thats going to cause anyone any problem, said Jon Bagley, marketing director of KSL Radio, which ran the commercial. KSL TV, which is owned by the same corporation, exposed the deception Thursday on its nightly broadcast. KSL TV said KSL Radio decided on Thursday to cancel the spot. This afternoon, KSLs operations manager pulled the spot, the station said. While he says the ad doesnt break any laws, he's not sure what future spots will say and doesn't like the idea of promoting something that doesnt exist. aLuhousepcan DELLAS FLOWERS KGIETS AND NURSERYt-AND- l MEgB 3 XMASiMOVINGlSAlI The Christmas Tree Trim Stores! Mr. REDT AGiTRI MjTREES ALE ItAnunbeliavable displaygover. 300,001 choose from Pdecorations Glass balls'l Satin balls 1 Woodenf igures I 1 Artificial fruit I Crystal Figures Paper-mach- e Birds I Partridges J Santas (.Snowmen JJinsel Garlands Picks & branches .Candle rings HKChristmas lights 1 Christmas Candles Christmas T flocked Sugar Pine Reg. 199.98 6Vi Foot Flocked Reg. 179.99 6 Ft. MS 2092 East 3900 South 272-941- 8 Christmas Village Nurseryland 4685 Holladay Blvd. 495 W. 4800 So. 7 of (Center Holladay) 266-874- 272-941- 8 OPEN DAILY 9 A.M. TO 6 P.M. CLOSED SUNDAY All 79" 3 bookcases usually an amazing 3 for $179.00 Now an INCREDIBLE! are now an INCREDIBLE $49.00 each. Each bookcase is 30" wide, 72" high, 12" deep. Three of Scotch Pine Rocked Reg. 89.99 FLOWERS & GIFTS 8 9 50 the five shelves are fully adjustable. Large or small cabinet doors, drop lid or glass doors may be added. Also available 16 deep, holds most stereo equipment or a TV, only $69.00. Good and Solid. 39" ALL OTHER XMAS TREES ATVa OFF OR MORE! 11(0 Choose From . . . Oak, Teak, Walnut, White, and Butcher Block Finishes DELLA ENGH AND HER STAFF of MASTER FLORAL DESIGNERS ARE MOVING TO THE CENTER OF HOLLADAY TO SERVE YOU. YOUR F.T.D. FLORIST. ufe s LeSson East Order Valentine Flowers now I 2174 So. 1100 rear Just South of Clark Financial Corp. each KJcsnimgj SHOP Mon.-Sa- t. 10 am - 6 pm 487-328- 9 I: WOMEN'S DRESSES WOMEN'S SPORTSWEAR WOMEN'S LINGERIE JUNIOR DRESSES JUNIOR SPORTSWEAR CHILDREN'S FASHIONS MEN'S SPORTSWEAR MEN'S SUITS & 8PORTCOA TS c . FAMIL Y OUTERWEAR ACCESSORIES LUGGAGE WOMEN'S SHOES AND MUCH MORE I MENS FASHIONS A ACCESSORIES SPORTCOATS rog. $100 to $125 ROBES rog. $45 to $95 TIES rog. $10 to $25 GLOVES rog. $10 to $25 WINDSHIELD SCRAPERS rog. $8.50 OL YMPUS HILLS MALL FOOTHILL VILLAGE . ZCMi CENTER VALLEY FAIR MALL WOMEN'S ACCESSORIES JEWELRY rog. $4 to $35 HANDBAGS rog. $18 to $54 GLOVES rog. $7 to $10 b I. 6, SCARVES, BEL TS S HA TS 9 t, f rog. $10 to $30 FASHION PLACE MALL h LAYTON HILLS MALL . UNIVERSITY MALL ZHZ |
