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Show k 2H The Salt Lake Tribune, Friday, January 17, 19H6 it 4i FINA TWO DAY Radio Commercials Not True, Just a Market Test United Press International A commercial on 19 area radio stations telling of a huge cavern discovered in the Wasatch Mountains that promises untold natural wonders is a fabrication being used as a marketing test, those behind it admit. The commercial is a an effort to test how much radio advertising reaches listeners, said Terry Schmidt, head of the Salt Lake Market Radio Broadcasters Association, sponsors of the ad. No. 1 it is not hurting anybody, he said No. 2 this is a research project to gather information to test recall of product. The commercial tells of a cavern in the mountains that border Salt Lake City that has many natural wonders. Last year a remarkable discovery was made deep a cavern as wide as a football within the Wasatch Front field and over five stories high, the commercial says. It says florescent blue waterfalls cascade down to an - undergound river roaring through tunnels, disappearing into seemingly solid walls of granite," and adds, The Wasatch Cavern, an experience youll never forget. Officials said the plan is to run more spots with greater details the next six weeks, then do a telephone survey to determine how many people have heard the ads. It does say things that aren't true but its not the type of deception or falsehood thats going to cause anyone any problem, said Jon Bagley, marketing director of KSL Radio, which ran the commercial. KSL TV, which is owned by the same corporation, exposed the deception Thursday on its nightly broadcast. KSL TV said KSL Radio decided on Thursday to cancel the eisure Qjving Incredible! $4900 Ends Jan. 18th spot. This afternoon, KSLs operations manager pulled the spot, the station said. While he says the ad doesn't break any laws, he's not sure what future spots will say and doesnt like the idea of promoting something that doesnt exist. DELLAS FLOWERS &IGIFTS AND NURSE ITOCHU Christmas XMAS Gasan SAL! ui iirii The Christmas Tree Trim Stores! Mr. REDT AGiTRIMTRES AtE IAn unbsUsvabts diplayJovr. 300.00 Christinas 7 flocked Sugar Pine decorations to chooM from Glass balls 1 Satin balls 1 Wooden,flgures Artificial fruit Crystal Figures Paper machs ( Birds I Partridges f Santas (.Snowmen gjinsel garlands I Picks A branches Candle rings hristmas lights I Christmas Sandies 8950 Reg. 199.98 6Vi Foot Flocked Reg. 179.99 6 Ft. 79" Scotch Pine Flocked Rag. 89.99 2092 East 3900 South 272-941- 8 Uni & Christinas Village 4685 Hoiladay Blvd. 495 W. 4800 So. (Center of Hoiladay) 272-941- 266-874- 39" 1 Choose From . . . Oak, Teak, Walnut, White, and Butcher Block Finishes DELLA ENGH AND HER STAFF Of MASTER FLORAL DESIGNERS ARE MOVING TO THE CENTER OF HOLLADAY TO SERVE YOU. YOUR F.T.D. FLORIST. Nurseryiand 7 8 Lefistmtffe KJonirag 2174 So. 1100 East VISA Order Valentine Flowers now OPEN DAILY 9 A M. TO 6 P.M. CLOSED SUNDAY 3 the five shelves are fully adjustable. Large or small cabinet doors, drop lid or glass doors may be added. Also available 6" deep, holds most stereo equipment or a TV, only S69.00. Good and Solid. ALL OTHER XMAS TREES AT Vi OFF OR MORE! FLOWERS & GIFTS REAR Just South of Clark Financial Corp. m Now an INCREDIBLE! bookcases usually an amazing 3 for $179.00 are now an INCREDIBLE $49.00 each. Each bookcase is 30 wide, 72" high, 12" deep. Three of All SHOP Mon. Sat. 10 am - 6 pm -- 487-328- 9 3 THERE IS STILL TIF.1E TO SA VE DURING . . . 1C WOMENS DRESSES WOMENS SPORTSWEAR WOMENS LINGERIE JUNIOR DRESSES JUNIOR SPORTSWEAR CHILDRENS FASHIONS MENS SPORTSWEAR MENS SUITS A SPORTCOATS f 4 . - FAMIL Y OUTERWEAR ACCESSORIES LUGGAGE WOMENS SHOES AND MUCH MORE I WOMENS ACCESSORIES MENS FASHIONS A ACCESSORIES SPORTCOATS JEWELRY reg. $4 to $35 .eg. $100 to $ 125 OLYMPUS HILLS MALI FOOTHILL VILLAGE ZCMi CENTER. VALLEY FAIR MALL reg. $18 to $54 reg. $7 to $16 HANDBAGS reg. $45 to $95 TIES reg. $16 to $25 GLOVES reg. $16 to $25 WINDSHIELD SCRAPERS reg. $8.50 ROBES GLOVES SCARVES, BEL TS A HA T8 reg. $10 to $30 ; oCJcs I. FASHION PLACE MALL . LAYTON HILLS MALL . UNIVERSITY MALL in |
