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Show Colorful Clothes - The Best Policy I i : " j ; ; - - I i -ISM i Elmer G. Leterman, world master insurance salesman, feels , I that interestmg clothes are one of the most important factors , contributing to success in business. "Your clothes announce you," says Leterman, whose life-time group insurance sales exceed ?2 billion. "If you wear something some-thing different from the run of the mill, you will be remembered. remem-bered. When people decide to buy, they'll think of you. You , are a showman, and showmanship showman-ship sells." Leterman, who designs all his own clothes, is shown wearing his newest innovation a jacket made of printed polka dot fabric. He believes this new type of bright, printed print-ed apparel will establish a trend in the men's wear industry. "Like Jack Benny's stinginess," stingi-ness," says Leterman, "my dress is my trademark. This trademark has proved it works for me and it will work for others. It's one of the best insurance in-surance policies I can think of." |