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Show I THE OPEN I beckons and hundreds of thousands I of people already are ansivering I the call. " II II lllll mill MllWj OPEN ROADS we must remember, lead out of Utah as well as into the state. OUR SUCCESS in the tourist industry, will depend on the extra hours or days or weeks that the traveler voluntarily remains within our borders. KEY CITIES cannot do the job alone. The traveler gathers his impressions, good or bad, from every town on the highway, especially from the communities that care least. SERVICE MEN AND WOMEN their parents, migrant war workers, tourists and other travelers of all kinds are daily gathering samples of what we have to offer. We mav forget these people as individuals, but they and their friends will not forget us! A SLOGAN FOR UTAH: SERVICE COURTESY HOSPITALITY. ' . UTAH STATE DEPARTMENT OF PUBLICITY AND INDUSTRIAL DEVELOPMENT Alias Building Sail Lake City, Utah (Tin's advertisement is number five of a scries to promote a future tourist trade for the entire stale) ft PRtCIS SlRSHtV ) COIDWAVE Each kit contains 3 full ft ft ft ounces of Salon-type solution, WW r 60 Curlers. 60 end tissues, fJfllJ cotton applicator, neutralize! uU and complete instructions. w w i SPROUSE-REITZ STORE REED FULLER ' : Livestock Dealer Spot Cash For Your Cattle St. George, Utah Phone 848-y 4 -mJJ i u uV and the JeleftA&ni WAITING LIST i, American arms have won a glorious victory, i Our Soldiers, Sailors and Marines have f defeated the enemy in the air, on the land and ' on the seven seas. They have teamed up with Industry, Lahor and Science to preserve the American way of life we cherish. t And now must come the adjustment inevitable J after almost four years of total war, 1 Now that the war is won we are determined to 1 bring telephone service as quickly as humanly i 1 possible to the 60.000 persons in the Mountain I fc States territory now waiting. ' Telephone manufacturing plants have been devoted almost completely to war purposes during these years of crisis. Reconverting them to the manufacture of civilian telephone equipment is a tremendous 1 job which will take many months. Then when all the telephone facilities we need are pouring out of the factories, before us will be the biggest job this Company has ever faced installing the needed telephones, the equipment in the telephone offices, and the wires and cables used in furnishing telephone service. We are glad that the employees of this Company in the armed forces will be returning to us to help .") in this big job. I m The Mountain States Telephone & Telegraph Co. ; rrZT" '1 .-y.-.y.-.-... Ifflere'tf you 00 fon Aese 7 ' For a long time now, your jics1 "Tf-i "" T3" 1 car's been "fenced in." y V - 0 X'j j ! You're rarin' to go. And some- V; T, "ki N w lmil ! day you'll hit the road with the Vy1 V7 ' biggest surplus of power ever W jwtST YkV ijjS V known in your gasoline ... hushed VatJvT'' itM - power and panther - like getaway. "Ptrfi C' p That's how you're going as soon as VT' 3ft$ 1 1 you can get NEW -DAY CONOCO V look lor the WJCno ' Bronz-z-z Gasoline. It will bring trinnKio on Vor Miiws I you every latest improvement in motorcar Men-limit's Conoco 'j I f . l l ,1 . lion. There's tlie P' to fuel -perfected by the same pre-em.nent ',,,,; 0,.'s nw research that has been applied to our war- t ,nw llp to tlio nisli1 o winning gasolines. So you'll have n car that's limit of qiinliiy, '' h" i- frisky again,, using New -Day Conoco A'W ''VZ BRONZ-Z-Z. Continental Oil Company ILtyJ twai,UttM"' X |