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Show SQUARE DEAL IN BUSINESS dim' The long depression has been a severe test on small business as well as on large. The small business has the ..handicap of lack of elasticity in organization as well as lack t i of reserve which is generally available in large businesses. ldp,i- Those small businesses which have survived the depres-isi.on depres-isi.on are obviously based on sound methods. They have been directed with intelligence. Above that and exceedingly im-Vportant im-Vportant to their success, they have been based on honest practice. The business that does not consistently treat its custom-""?ers custom-""?ers with fairness must eventually find new customers or Inclose its doors. Those who have been mistreated will not return. Therefore, ethics in business in the long run pay dividends divi-dends both in money and satisfaction. The man who creates dJf m'aintains a lasting business institution knows a feeling enc? tnat 1S denied the dealer in sharp practice and short enter-prise. enter-prise. d'c? . Business, to continue with success, must not only have intelligent management but it must have honesty. The derepression de-repression has emphasized the value of the square deal. |