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Show ELLIS J. PRjKETT ATTOKNEY-AT-LAW NOTARY PUBLIC Office in Pickett Buildtnit ST. GEORGE, UTAH I Advertising Pays Dividends i I I How Much Does Advertising Cost? j How much does advertising cost? jj The St. Charles (Minn.) Inter-County Press j uses a full-page to answer the question. In a short statement, set in 18-j)oint, surrounded by i white space, the Press says: ' I "How much does advertising cost ?" jj "Not long ago we heard a house to house j salesman tell a prospect: 'I can sell you this g gadget 25 per cent cheaper because my firm does not advertise.' j "How much does advertising actually cost?" "As a customer, every day of your life, you are entitled to know. 1 "Automobiles are extensively advertised. 2 But only 31 2 per cent of the selling, price of a car h goes for advertising ; or about $17 on a $500 I I automobile. Before large-scale advertising you j paid $1,000 for a car not so good. i "Coffee, canned goods, soft drinks, etc., have I large advertising budgets. Only 5V2 per cent of the selling cost, or V2 cent on a 10 cent can, is used for promotional advertising. "The average retail store spends from 1 to 4 cents on a dollar purchase. "Is it worth while to pay this much more for 1 !m the knowledge that advertising gives you? And do you think the low prices 0 nextensively advertised adver-tised products would be possible without the volume vol-ume production that is entirely dependent upon advertising? Newspaper advertising pays you dividends." News Ads for Results LVJU.lJAaM!MSJIUBBMyiwaBniWMaBilB " A TTli ' 1 7T FRANK E. d SCOTT L-A '1 'J j :TTTTTTryi hagan j watson 30 His Unlucky Day ; ViTmJ bela au unluekv day," said the Old- ' est Ranper In Vellowstone park. "I recollect one of 'em In particular. "I was out on patrol and discovered discov-ered I didn't have a bite of food in mv grub bus and onlv one shell left Uan "ou tell mv trusty ol' gun. Well. I sneaked thi'LHigh the woods till I q fsicscr 0110 s:lw a linKe 01 (i;Mil ?,t:in' on a bush so I maneuvered aroun' so as f? to he sure of gettin' both ot 'em 'J with one shot. q "I let fly an.' by golly, w hen I went to pick up them two birds I -if found that I'd killed six more that Better wait, before you was sittuT on the other side of the .1 1 , bush. Just then I heard a big com- answer that question, moliOD Pllt ,n a llttIe ,nke nsearby until you read There was a big buck deer that had been skeered by my shot and had run out and got lilsself mired down. "jTJ 'T? "I run out to help him hut before f t I m m 1 could Set t0 ,li,n lle drowned. As fc3 K:B:a pr....J l.-.'. I was carryln' him to shore, I sank ' down In the mud an' water up over TT T7 T2''3 019 tops oC m h00ts- So 1 t00tc 'em 13 ' rOC'i off t0 pour put tlie wiltfr "ml fc--.fr Ciii 3,'! derned If there didn't flop out of 'em a dozen of the finest trout yon ... ever did see. 0 "Well, I strung the quail an' the Frank E. Hagan deer an' the trout on a pole so I could carry 'em easier. But my a struggles to get the load up on my Elmo Scott Watson shoulders was jest too much of a strain on my suspender button Derned If one didn't fly off with such force that it killed a rabbit This new series of interest- I 100 yards away. Ing yarns will be published "When thnt hnPPened. 1 J1 de cided it wasn't no use to try to do n any more liuntln': Seemed like it By ne wag mv unlucky day, lt being Fri day, the 13th." k Western New3rapr Union. 14 fc- W 3 TRADE AT HOME I , 1 " to the ' I Sh : point ; ; j - w about your JfLs W ' winter gasoline In plain words it's old-fashioned to have winter starting troubles. (You needn't admit anything in company because lots of people don't know there is hard starting , 1 any more.) But get a neighbor off to one side.. Chances are he's an old regular on Winter Blend Conoco Bronze, or he is one of the thousands and thousands who changed to it these recent cold months. See if he doesn't say almost these words: s "You always start up on Conoco Bronze; you start, that's all. No weather yet, around here, seems to make any difference. Maybe your car isn't new, but this stuff starts. You or I don't know how any gasoline is mfide, no matter what we're told. But when you don't have to grind the starter and pray for your battery, nor keep on choking and choking, then you know you've got what you want. And they don't have to tell you any more about Conoco Bronze than the way it starts, as long as you know it does." Continental Oil Company, Established 1875 0f l" WINTER BLEND M! GASOLINE The Alamo! a Texas Centennial highspot. ALL your trip planned free. Write Conoco Travel Bureau, Denver, Colo. |