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Show J REAL MERCHANTS HERE r5 There was a time, not so far back, when people thought iat a trade-at-home campaign should be addressed only to iyers, who were urged to spend their money at home re-irdless re-irdless of what they were able to get for it. ;5rj This was a foolish idea, undoubtedly, but few merchants ' that era, some twenty years ago, took the time to think """"le matter out, and to realize that the permanent success of buy-at-home program depended more upon astute and indigent in-digent merchandising than it did upon the moral support :' the home buyers. Today, the chain stores have spread throughout the na- ; on and the independent store-keepers are meeting them sai? lin actual competition, xou will Una more Keenly alert i usiness men of the independent type in St. George today ian ever before. They are making merchandising a serious "'I usiness and have forgotten the old idea that to .keep store t as a question of opening up in the morning and closing at ut fight. They sell goods now, instead of merely "keeping lem." O |