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Show AMO::t- REASONS KOii STOPPING THE PAPER Many have been the reasons which subscribers have given for ordering the publisher to "stop sending me your paper." But the Barrington (111.) Review, Leslie W. McClure, editor, believes be-lieves that it can contribute a brand-new reason and one which probably has never before been given. A recent issue of that paper tells about it as follows: When a newspaper reader discontinues dis-continues his subscription, he is implying, usually, that he does not care to read the paper any longer, at least that the paper is not interesting enough to draw the subscription price out of his pocketbook. A "stop," therefore, may indicate unpopularity of the journal. The Review lost a subscriber last week but strangely enough the basis of complaint was over-popularity over-popularity and underpopularity. A neighbor had formed the habit of borrowing the subscriber's subscrib-er's copy of the Review each Friday morning almost immediately immed-iately after the mail man delivered de-livered it. The customer who was paying the yearly $2.50 for the paper was getting second chance to read it. i This gracious citizen who hated to wound his neighbor's feelings with a refusal, decided the easiest eas-iest end of the annoyance was discontinuance of regular delivery deliv-ery service of the newspaper. He can now purchase the Review weekly at the news stands or at the newspaper office at varied hours each week-end without the borrower knowing when the paper pap-er is on hand to be borrowed. This is an actual story In triplicate. tri-plicate. Three times during the last year the eame complaint has reached the Review's office. Those few good citizens who get their copies of the Review each vaaV hi; hnrrnwlnir nrnhnblv would not willingly cause their neighbors any annoyance. If 1t Is not convenient for them to pay the yearly subscription price In lump sums, they can get their copies each week at McLelster's, Fredlund's, Brandt's or the newspaper news-paper office at only 5 cents per week. The Washington County News has likewise had this unique experience. ex-perience. Several times the news has had subscribers eancel their subscription for a month or two in the hope that their neighbors would stop borrowing their paper and subscribe for their own copy. |