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Show ! AFTER 20 YEARS CABLE TV HAS COME A LONG WAY-- NOW LOOKING TO A BRIGHT FUTURE AHEAD! ' ..rrrir ttttttt?!? ni? pat?tf TFTFVTmON" fully : within the public interest to make a wider selec- EDUCATIONAL PROGRAMS. Consider cable Cable has the capacity to provide fire and bur; ; lllh ui Kjjxiiutii ir.i.i.vio yj tion of television programming available. links to factories to provide after-work courses lead- protection for homes and businesses, as well lls ' ' Cable Television bean some 20 years ago when While cable is "frozen" out of most large cities, ing to high school diplomas, or to the attainment of surveillance by police authorities as part of ' a group of appliance dealers in Eastern Pennsyl- the industry is still extremely optimistic that it will occupational skills. Or job and literacy training for crime prevention programs, and trattic control. ! vania were having trouble selling TV sets. Mountains soon -bring its services to just about everybody. those who need it, or perhaps pre-school programs . For the man who may be working on the r.: i 1 w'ere blocking the signals from the valley communi- In considering what is in store when cable tele- along the lanes of head start. shift, cable systems could establish a format of ' ties. So they contracted with a manufacturer of ap- fisioir has grown, a little more shows. television can wovide- an outlet for ama- Layfng rel broadcasting by, for example, e. i artment house master antenna equipment to, place Actually, the prospects appear to he almost limit- Bress on - c omS or uiSveStv drSia ours-' 80 tha pTlaF prDamS Tn P : antennas on high ground to capture the TV signals, .less,CATV has progressed to the oint that some of .ch erouT Z Ziti T of whkh in pnme evenirag 0UrS WUld be aVailable for'( : which were amplified and sent by cable into the what is told you may appear to foe dreaming, when in at SletftTthe couSV ing the next moving. homes reality it is possible today. And, of course, this in- need low-cost outlets to the community. , We might even give thtougbt to "restricted" th ! hme' , , ,.. . . , dustrjis no ; standing still. There will continue to , n .st. PJ campaagns candidates have found nel vi6wing0, that osrtain subject matter w-hich- This gave subscribers flevision pictures where fa tecyhnol ical advancements. that television is vital for victory But they also have be iate onl for certain segments of the - ! they previously had none at all. They were charged CATV must also consider technical achievements in foun lf cos 13 f mf befond their means. , avaiiMto persons who possess the p, ! installation and monthly fees for the service making h f communications. For example, in the f 0n the national scale, for example, broadcasting dec0,di device a key or keyed card, or ek4 ; Pennsylvania the site of the first commercial CATV t fied d . information storage anyd Retrieval costs comprise the major part of the campaign budget j Qmhination. systems. (An. earlier non-commeraal system had op- P M photographic and xerographic grown far out of perspective. Jo .give, you generally agreed tot cable television- !. ened in Astoria, Oregon, in 1949.) This earlier three- technologies-just to name two. e.,TT eip ? S?7BX "LStUJJ sen-ts fascinating prospects for the future. And: channel equipment evolved -to success ive capacit es of So multi-channel systems, wihat might aJ i?? !f ,1 JlJ&S the industry is permitted to develop in the u !i five-channel, 12-channe 20-channel an d 27-channe tommorows subscriber expect? Satin, J a mln io. t 1 cS presidential f free enteiise J! as it must - its future is t insuring a great capability for diverse forms of sei- candidates to $20.4 million in 1968. , qatpH Mr Rnrdefmv !: vices, and programming. FACSMILE REPRODUCTION OF NEWSPAPER, Q , , h , ScSetv as a wholfwrn benefit tremendous I ;tEtStSSSW5 CSXfSS zsjp&TXs ' And the industry has been expanding rapidly. In whatever you have called up on the screen. r 0bt ufD th,ey araeJotJl h" co"ltue"cy but economy through capital investment - and pay ! -cent .yelrs CAt had expeneced an annual in- Some Say your mail may be delivered in much the Wu& " i CmEstm4teTS clTv4 etn?uarsizee- expressed ""mIrcSnDISING stores will .how their pro- fflL1 " Tt by r , "P68?-, contributions im in tern s of people With cable service - range from duct on the television screen. An attachment on your "aJu J1?7 f d exPs.ure th- industry still m its infancy one with such a lour 50 to 85 per cent of the nation's population within set will permit you to place your order. At the same bpiUVer 01 d'lsslPatl0n to an audience out- to go and such a bright future athead," Mr. Borf: the next decade. time your account will' be adjusted to-reflect your S area- concluded. 1 "Whatefer the percentage, I can confidently pre- purchase. In 1968 for the first time both major political diet it will be a large one. For what began essentially ACCESS TO COMPUTERS. Man-to-computer links parties undertook organized cable TV campaigns. The . . , as a service industry providing good television recep- will permit inquiry and response activity, such as "Nixon-Agnew Cable Network" and the "Cable Tele- CATV - EDUC ATlQrJ fL TV' tion has developed into a business with a fantastic that necessary for credit checks, banking or airline vision Campaign for Humiphrey-Mu'skie" used multi- Vl" 1 future in providing a multitude of essential and lux- reservations. pie showings on time DONATED by cable operators. TI1CC TH HE CTRAMCEB ury services to homes in any part of the nation, no I IE J IV DC J I liVliOCIx "Jaer now remote ," stated Bud Bordeaux, manager 11 Although the complete education center for e ot Town IV. , 11 II cable television subscriber is still in the future. ; The manor functions of most cable systems are U J nation's education system is deriving large ben. ; to offer clearer reception of already available chan- J fSLJL H from the stroma- uartnershrn heHveen cable (CM- ne-ls and reception .of additional channels not current- KlSllt W anTeducatfonaf iffevfsSS&T ly available. The beneficiaries reside in small towns I llgl I t Most cable TV companies provide educational; where decent reception may not be possible without y . , p li, !, i ,,,' cable, and in congested cities, where sky-scrapers, tofWM 4 to ffirliCribevf 2rJ T. ofSr e signal weakness and interference cause disturbing dis- I IUW 4 Itwev 9ff T, 6 J f y ! V tortion, snow and ghosts - particularly on color TV. I " I m i2L -6 clhanie.ls andAthe. Wity of. i Most CATV systems have the capacity for filling j ZXl- 'j ZinHv STi co?es to improve, the ! lj2 channels at the subscriber's set. In addition to re- . l IT S H ficant television wall be even more s, laying regular broadcasting, many systems are de- N -A T " -T , livering time and weather information, continual news M H mmm n . M . i ln oab, the cable television company pi from the AP and UPI tickets, stock market quotations M fl A I I fl iV! A I M S6e to aU schools at cost or without eland el-and "cablecasting" their own original programs. l Il "l I I W 111 ML M 3 s' chJIdrJen ln Public sdhools have avail--The ability to move into local program origina- II wa wma taem each day a large variety of educational .-tion .-tion cablecasting depends in large part on the fl f fl HI f HT 8 1 grains, many originating with NET, the nations, financial condition of the system operator. Installa- I M Lk PS I I" I If M ucational television network, tion and monthly service fees paid by the subscribers 1 Em Sam m If U . While the programs most often are develop? in some instances cannot cover the costs an operator m pa nx m mmm m mmm '-19e in school systems, they may be viewed in;-must in;-must incur in order to properly originate high-quality iflf F I" K rf) I t mf evved by CATV. This is particularly bene, programminf for his audience. This demands more f Vif In Ma I C7Af JL ' to students home because of illness and to pre-s sophisticated equipment and a larger technical staff H t Children. than most cable systems presently have. But starting !j Moab is one of an increasing number of ?- January 1, 1971, all systems w'ith over - 3,500 sub- L " M systems that is originating its own classroom ; scribers must originate programs. Now is an old word but today it has a new meaning. It means H grams and CATV systems such as Town Telev:; One of the often heard complaints against com- Ms happening what's urgent whafg t tQ bg done j 1 i?j?eSlon e f.or distribution to the mercial television is that most programming is keyed h a Ju c j -u , 1. t -li n, Moab- Te school district has its own closed cir to the lowest denominator not enough program var- And how js the time to find out more about the benefits cable channel that being channel 9 This channel car k-ty to meet the selective tastes of discriminating L" television offers you, the viewer. be seen in the community, but 'future caWe devj viewers. Cable teleision and local programming can jh -A ments will make it so that parents may tune go a long way toward solving the problem, provided ' ' see wihat their children are being taught the means exist for underwriting the great expense CiiKoi-Ikft N Students often participate in the education-Cable education-Cable is truly the most promising means of ach- 4 OUDSCrlUC HOW l( Partnership. In Moab students present the tw. ieving greater competition and diversity in 1 local mass Cable television, or CATV, is a superior week news broadcast, '"Devils' Perspective," on T media communications. This is supported by the is flnfl fllCPnVPF r 1 - 1 M and Thurs at R-ft White House Task Force on Telecommunications is- p dllU UlbLUVei way of receiving television signals U urs. at 8.30 a.m. sued in May, 1969, which stated: "Althohgh a number ! -frjis Q I ei rr T , .. , . H , Emphasis on the educational aspects of teley of methods can be imagined for expanding the num- I leieVISIOll In other words, it brings you the biggest f and its marriage with CATV has increased gr. ber of channels, the most promising is Cable Televi- 1 1 Qx Ja L-.j, television package possible with a clear picture. ) recent years. The relationship undoubtedly 1V:: sion." dl IIS UCOl And if you have color, well, it really makes the f strengthened in the future wth the recent' hir;v; Because cable television systems .offer the capa- U magic of television come alive. Nst? , on,TnmETV executive- as president bility for narrowly defining the audience both geo- N o-u.-ij-.fxT..-, i National Cable Television Association i graphically and by programming preference, adver- So why not take advantage of National Donald V. Taverner who was president of ! tisers benefit all the more because cable opens new , Cable TV Week and subscribe today to this : I ropolitan Pittsburgh Educational Television befr' vistas for the local merchant who cannot otherwise r wonderful new way of watching television. M 8'inning his duties with NCTA in Jamuirv, 1,1 ; afford th cost of promoting his wares on the nation's 1 CI It's what's happening now! two stations canned on 112 separate cable TVf ; most popular entertainment and information medium. . J 7 yy h N Cable television is nmvirlimr vipwers will' " The problem is that cable's grawth has been large- T. . T different educational DTOffAm, i ly thwarted bv Federal Communications Commission n WJ G j t3 j Prepared primarilv .1 ams 111 a'ulltlul : restrictions. This change is supported, for example, T 2& For exaSP ym f classroom ue. : ; by the findings of the Special White House Telecom- . OtT T 'ZfiT TA1HII Tn ri,i,,A., M on progS" during Z f L munications Task Force which said: "The de- fTTP &lk TOWN TELEVISION F Z! velopment of cable has been slowed by the imposition , sCJ WX ? l had not worked nf 1 r j- i,.iirt'v J of restrictipe rules." Just recently, howepsr, p XU O fi 79 N. Main Moab f iods of time their profession for loathe loa-the highly respected Department of Justice recom- hJ m Other wof , , . . r mended that the FCC remove some of its restrictions A A. H tj 1 inffS -Jy Si msr?ftcr of EJm'at . -on cable in order to promote cable's growth. 1 W4 f math'' m n h ,bcf.ngs" for parents on tin The cable TV industry .has been forced to carry , fA4? I'i A, r&'vr 'tionnl inovations its request for relief from these restrictions to the rttel (ZAbU able to Tirv s.ytems become more and mou Congress. And many congressmen agree that it is ) tion Ia tlliroug.rout the nation their 1 f JJ thP lp duciV10u wil1 incroaso. And without 11 -ine 'community. |